I help Product Teams
make strategic choices,
translate strategy into goals,

and reduce the risk of decisions.

Workshops, Courses, Coaching, and Content that connect the dots of Product Strategy, Product OKRs, and Product Discovery.

HOW I HELPED OTHER PRODUCT COMPANIES IMPROVE THEIR PRACTICES

Minna Ranjeva Tim Herbig Testimonial

“We came to Tim looking to ensure a shared understanding of OKRs within our organization, and wanted to find an approach that moved us towards outcome-driven thinking while respecting the practical realities of our business. Tim guided our teams through engaging, interactive sessions to deepen our knowledge and help us think critically about the role of OKRs for our teams and the goals we’re trying to achieve. He worked with us and our unique context, coaching teams towards clear, motivating objectives and key results with shared accountability. I really appreciated his balanced approach and willingness to adjust to make this a good fit for our organization while not being afraid to challenge both leadership and teams on the ground. Our engagement with Tim has had a strong positive impact and I’d love to partner with him again in the future!”

Minna Ranjeva,
Product Platform Manager,
MSA - The Safety Company

Luca Carangella Testimonial Quote

“Tim helped our product and engineering team get much clearer on how to do discovery properly, using methods we could apply straight away. What I appreciated most is that he didn’t push a single framework; instead, he gave us a toolkit of techniques we can pick and choose from depending on the situation. The workshops were practical and engaging, striking the right balance between theory and hands-on work. Since working with him, our teams have more confidence in how they approach discovery, validate assumptions, and communicate strategy across the organisation. I’d highly recommend Tim — the team found the course very useful, and it gave them a real boost in morale along with solid, practical tools we use every day.”

Luca Carangella,
Director of Product and Engineering, Onetrace

Real Progress Book by Tim Herbig Cover Mockup (2025)

Available now

A Real-Life Guide to Moving Beyond Alibi Progress


You're not a better product manager because you implemented a framework correctly. You're a better product manager because you adapted frameworks to create value in your context. In this book, you'll receive pragmatic, real-life guidance on how to do this.

Next Workshop

From Strategy to Discovery

Make clear strategy choices, translate them into leading product goals, and understand needed Discovery actions before deciding what to build (with and without AI Assistance).


Next Cohort: Sep 28/29/30

Strategy to Goals Workshop Hero Image

Real-Life Impact on Clients

We had the pleasure of working with Tim for one year at Lufthansa Group Digital Hangar, during which he played a key role in helping us refine how we use OKRs across the organisation. Rather than applying a rigid, by-the-book approach, Tim guided us in tailoring the OKR framework to fit our specific needs - making it both more effective and more integrated to our day-to-day operations.


One of Tim's major contributions was helping our top and extended management teams understand why we use OKRs, not just how. The mindset shift was instrumental in building genuine alignment and commitment throughout the company.


Tim is an exceptionally quick thinker, very organised, calm under pressure and knows exactly when to push for clarity or focus. On top of all that, he's a lot of fun to work with. We highly recommend Tim to any organisation looking to get serious about using OKRs in a meaningful and sustainable way.

Samanta Boero, COO at Lufthansa Group Digital Hangar

Maria Georgakopoulou, Performance Management Lead 

at Lufthansa Group Digital Hangar

"Tim has been an invaluable asset in guiding us through the challenging decision-making process for our product direction. His unique talent lies in distilling complex concepts into actionable steps, following a pragmatic approach that effectively closed gaps in our product strategy while ensuring alignment with our business goals. Tim's objective analysis and skill in facilitating productive discussions were highly effective, enabling us to make well-informed decisions. Looking ahead, we have solid plans to continue collaborating with Tim to expand the impact of our strategic decisions within our product teams, with a primary emphasis on harnessing the power of product discovery."

Steven van Hengstum,
Head of Product Management at NDI (Northern Digital Inc.)

Inken Petersen Product Discovery Testimonial Tim Herbig

"What I particularly appreciated about Tim’s approach is how he positions Discovery as the bridge between product strategy, goals, and execution. It’s not just about talking to customers more often; it's a practical, systematic way to integrate Discovery into everyday product work, combined with many useful Frameworks.

The training strengthened collaboration within our product trios and helped create a more discovery-focused, evidence-driven mindset across the organization. I’d highly recommend it to any team looking to build stronger discovery practices."

Inken Petersen,
Director UX at Aroundhome

>