Adaptable Product Discovery Training

Learn how to use Adaptable Product Discovery to solve the right problems for your customers

This training allows teams and individuals to learn the critical skills needed to execute Product Discovery independent of their industry, company size or region.

In this hands-on training you’ll learn:

  • How to create alignment before Product Discovery starts
  • How to actually understand and interpret user needs
  • How to connect company goals, user insights and ideas
  • How to validate ideas holistically
  • How to create a Product Discovery system that works in YOUR company

The problem with Product Discovery - the way most companies try to do it.

You see, the problem was that many of these resources either...

  1. Taught me what Product Discovery should look like in an ideal world, or
  2. Showed me how Product Discovery worked for their very specific context, company, and project.

And all that left me with was a whole lot of trial and error while trying to puzzle how to make discovery work for my own situation.

It was only when I stopped seeing Product Discovery as a rigid list of tasks to be completed that things changed.

Instead, I started looking at Product Discovery as a combination of activities to navigate the problem space. And this combination needed to be adaptable and non-linear, based on the problem I was trying to solve, the industry I was working in, and a team's processes and skills.

If you're struggling with staying focussed on solving the right problems like I used to, you need to build your own system to make Product Discovery work for the environment you work in right now.

You need a system that adapts to the challenges at hand and the ambition level you're trying to tackle.

You need a system that gives you the tools you need - and shows you how to make them work for you and your company.

You need Adaptable Product Discovery

What is Adaptable Product Discovery?

Adaptable Product Discovery is a Product Discovery Approach that solves the problem of seeing how Product Discovery works in theory but struggling to see how it would ever work in your company.

Scalable Product Discovery Approach

Adaptable Product Discovery allows you to:

  • Understand when to use which technique to get the most out of the time you're able to invest in Product Discovery
  • Take steps towards an evidence-based product culture - independent of where you're starting.
  • Connect the dots easily, so you're able to scale your Product Discovery activities while getting stakeholders and team members on board with the value of Product Discovery.

It's an approach I created as a result of over 10 years of experience working as a Product Manager, Head of Product, and Product Coach, and seeing that it's nearly impossible to make Product Discovery the same across all companies.

With over a decade of Product Management experience, I’ve seen the blind spots of many product teams when it comes to Product Discovery.

But instead of trying to force a given step-by-step process upon them, I teach them how to pick the right techniques *they* need at a given moment. That’s what Adaptable Product Discovery is all about.

Practical Exercises taught in this Training

  • Prioritizing and choosing Discovery opportunities using the Uncertainty-Impact-Matrix
  • Defining Product Discovery OKR and crafting a Mission briefing to align your team and stakeholders.
  • Structuring research efforts to understand which problems are worth solving
  • Ideating solutions in a cross-functional and collaborative team setup.
  • Prototyping solutions even without a UX designer and validating them.
  • Setting up multi-track experiments to run sequential experiments without the need to code.
  • Slicing an idea for Product Delivery and crafting a theme-based roadmap for Agile planning.
  • Connecting user insights to feature ideas, and business goals using Impact Mapping

What Participants Have to Say

Michael Rohrer Product Discovery Workshop Tim Herbig Testimonial

Tim did an excellent job coaching us on product discovery. The training was very well thought out, energizing, bringing lots of tools; with both substantial and in-depth knowledge, together with a case study.

Michael Rohrer

Head of Software Products at WORLDSENSING

Tim Herbig Product Discovery Workshop Testimonial Grupa Pacuj

Product Discovery workshop facilitated by Tim was full of knowledge and practice. Tim's scenario assumed intensive work and it was fully executed. At the same time Tim was open to questions and talks about internal cases/problems. I highly recommend Product Discovery workshop for whole product teams (including researchers, developers and scrum masters).

Małgorzata Skonieczna

Research Expert at Grupa Pracuj

For whom this Training is

  • Product Managers/Product Owners operating in environments of any scale, complexity and maturity
  • Scrum Masters and Agile Coaches who want to learn new ways of supporting their product teams during Product Discovery
  • Engineers, Designers and Marketeers which want to participate in iterative Product Discovery Processes instead of standing on the sideline. 
  • Directors/Heads of/Team Leads Product who want to enable their teams to discovery product opportunities which truly matter.
  • CEOs who want to learn more about the impact of truly Agile product development on their company

Why is this Different?

Learn about Methods THAT work and HOW to make them work IN YOUR ENVIRONMENT.

What makes this training different is its connection to reality. YOUR reality. making it one of the most practical resources on Product Discovery.

Imagine how you working on a problem feels like in a consistent, yet flexible way. By choosing the tools which work best for this given situation, you’re able to facilitate discussions that are based on evidence.

We look at the most effective techniques throughout the entire Product Discovery cycle and how to put them together.

But we won’t use a cookie-cutter approach to get there. I will help you understand which techniques work best for your team and product.

We will start what will work in your company right now. And as your skillset and your product grow, the lessons learned in this training will grow with you by teaching you more advanced techniques and how to use them over time.

This training helps you to go beyond research

Against common beliefs, Product Discovery is more than User Research. Understanding the problems of your users is an important part of your work, but not everything. You also need to invest in picking the right Product Discovery priority to pursue, facilitating ideation sessions, picking, and running experiments, and ensuring a transition into delivery.

If you‘re not able to turn insights into validated solutions that help the company/business thrive, nobody will listen.

Not just a set of theoretical frameworks

Instead, the materials in this training are the result of seeing the actual pains of many product teams out there and my desire to create something to help these teams, no matter their situation, experience, or industry.

This training is different from reading a bunch of individual books and blogs. This won’t help you to form a process that works in your company (believe me, I’ve tried).

Instead, let me tell you about the benefits and pitfalls of a broad range of techniques based on my own experience. You don’t have to translate the vocabulary and methods used by various coaches yourself. You’ll receive a consistent learning experience.

About Your Trainer, Tim Herbig

Tim Herbig Product Management Portrait

Tim is an experienced Product Leader who has worked on a broad range of b2c and b2b products throughout the years. By putting the people on his teams first, he not only learned what it takes build a great product, but to also how to form teams which love to work together. His work is influenced by the belief in a set of core principles around how to build successful teams and products.

It is his mission to enable organizations to help product teams become the best version of themselves. He's convinced that true self-organization of cross-functional teams can only be build upon trust and given autonomy to democratize as many processes as possible around building products and organizations.

Get Started Now

Onsite Training

  • Interactive, 2-day experience
  • Onsite format with a group of peers
  • Implementation follow-up call

Online Training

  • 3-week online training program
  • Live sessions & self-paced learning
  • Small learning groups

Onsite Training Format

October 7th and 8th 2020 in Berlin, Germany

Adaptable Product Discovery Onsite Training: FAQ

How long does the training take?

The onsite version of this Product Discovery Training is running throughout two full days. A custom one day version of the format is available upon request for internal training purposes.

What if we don't practice Product Discovery in my company yet?

Then this course will be a perfect starting point for you to make your first steps towards more evidence-based discussions. You'll learn how to frame Product Discovery opportunities through Product Strategy and Prioritization. The goal of Scalable Product Discovery is to enable Product Discovery in any environment. So this course is perfect if you want to incorporate Product Discovery practices to make sure you’re actually building solutions that move the needle for customers.

I've tried to do more Product Discovery in the past, but don't get a lot of buy-in.

I feel you - That’s why this course doesn’t jump into tactics right away. By utilizing the techniques shared around opportunity prioritization and alignment, you get practical tools to have a discussion around buy-in. Now, these tools won’t give you full autonomy to do whatever you want right away. But they will help establish a shared understanding about the playing field you’re able to move within. And you can expand from there, by bringing in results, through research, ideation, and validation.

Is the training also available as an in-house format?

Yes, I'm happy to discuss your requirements to shape a customized Product Discovery training format for your company. Get in touch using this form

Do I get access to the taught materials after the training?

Yes, you'll get access to all the shown slides, as well as .pdf versions of the used frameworks and an extensive list of additional helpful resources.

Is there an online version of the training available?

Yes - You can chose between the Live Online Training version mentioned on this page or my self-paced Online Course.

Live Online Training Format

How it works

  • For an ideal online learning experience, this training is composed of asynchronous theory input and facilitated live sessions
  • Every cohort of participants for one three week-cycle, will be split up into groups.
  • Every week on Monday, participants get access to a set of learning materials provided through my Adaptable Product Discovery Course. Those lessons need to be complete on your own in preparation for the live sessions (ca. 1h of material per week).
  • On Wednesday, we meet for a 3h live session. In it, you will perform guided assignments along the lines of a provided case study, using interactive tools like Zoom Breakout Rooms and Miro (including feedback from peers and instructors)
  • Every Friday, we meet for an optional 1h "Product Discovery Office Hours" session, in which you can ask clarifying questions from trying out taught material in practice or anything related to the provided learning material.

Next Online Training Cohorts

More 2020 Dates being announced soon!

Adaptable Product Discovery Live Online Training: FAQ

Can an online training be as effective as in-person training?

Yes, definitely. Note that my online trainings are not webinar-style upfront input. Instead, I facilitate dynamic and interactive online trainings using tools like Zoom Breakout Rooms and Miro. Participants of my online trainings typically consider them to be even more effective as other in-person trainings.

Will I learn on my own?

No. At the beginning of a cohort, participants will be split-up into learning groups. Within those groups, you will tackle a set of case study tasks during the live sessions. Furthermore, you're encouraged to team-up to meet as a learning group outside the live sessions as well.

How long does the training take?

The online version of this Product Discovery Training is running throughout three weeks with multiple live sessions happening every day.

What if we don't practice Product Discovery in my company yet?

Then this course will be a perfect starting point for you to make your first steps towards more evidence-based discussions. You'll learn how to frame Product Discovery opportunities through Product Strategy and Prioritization. The goal of Scalable Product Discovery is to enable Product Discovery in any environment. So this course is perfect if you want to incorporate Product Discovery practices to make sure you’re actually building solutions that move the needle for customers.

I've tried to do more Product Discovery in the past, but don't get a lot of buy-in.

I feel you - That’s why this course doesn’t jump into tactics right away. By utilizing the techniques shared around opportunity prioritization and alignment, you get practical tools to have a discussion around buy-in. Now, these tools won’t give you full autonomy to do whatever you want right away. But they will help establish a shared understanding about the playing field you’re able to move within. And you can expand from there, by bringing in results, through research, ideation, and validation.

Is the online training also available as an in-house format?

Yes, I'm happy to discuss your requirements to shape a customized Product Discovery training format for your company. Get in touch using this form

Do I get access to the taught materials after the training?

Yes, you'll get access to all the shown slides, as well as .pdf versions of the used frameworks and an extensive list of additional helpful resources.

Is there a self-paced online version of the training available?

Yes, check out my ​Adaptable Product Discover Course for that.

Why now is the best time to learn about Adaptable Product Discovery

Let’s face it: There will never be a perfect time to get started with Product Discovery. There will always be other distractions and priorities waiting for you to be dealt with.

It’s easy to feel like you need to wait until there’s enough buy-in, a perfect product strategy, better OKRs etc. But as Product Managers, you have the responsibility to own the process of creating better conditions for Product Discovery. If only, you’d have the right tools at your disposal.

The Adaptable Product Discovery approach supports you in taking the first steps towards making Product Discovery an integral part of your work.

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