Tim Herbig

Tim Herbig

FREE Live Masterclass

AI-Assisted Product Discovery: How to Accelerate, Where to Stay Human

AI-Assisted Product Discovery: How to Accelerate, Where to Stay Human

You’ve heard of Claude Code, AI assistance, vibecoding with Lovable, fully automated discovery processes, and synthetic uses. But what of those are buzzwords, and what is really working?

We are experiencing a lot of Discovery Slop: research that looks shiny but is sh*tty. But how to do discovery in the age of AI? This webinar helps you focus on meaningful Discovery progress with AI, no buzzwords, no Silicon Valley-level hype - just real discovery, from real experiences.

May 7th at 5:00 PM CET | 11:00 AM EST | 8:00 AM PT
60-Minute Hands-on Live Session

You’ve heard of Claude Code, AI assistance, vibecoding with Lovable, fully automated discovery processes, and synthetic uses. But what of those are buzzwords, and what is really working?

This webinar helps you focus on meaningful Discovery progress with AI, no buzzwords, no Silicon Valley-level hype - just real discovery, from real experiences.

May 7th at 5:00 PM CET | 11:00 AM EST | 8:00 AM PT
60-Minute Hands-on Live Session

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Here's what you're going to get out of this free Masterclass

Takeaway #1

Which Opportunities help you Accelerate Discovery with AI: How you can leverage AI to genuinely compress your lead time to insight across the range of Discovery activities (not just prototyping). For example, how to build up a research repository to identify the right opportunities and deep dives into synthesizing interviews, qualitative analysis, and vibe coding

Takeaway #2

Paying attention to Waypoints for bringing in Human attention and accountability: The moments where handing work to AI erodes your product intuition, and how to recognize when you're scanning instead of thinking, or summarize instead of focusing on sense-making through evidence and building a defensible narrative. So you understand what remains the same and what changes.

Takeaway #3

How to bring it all together: A practical decision approach for knowing when to accelerate, when to stay in the driver's seat, and when to build a hybrid approach that gives you benefits without making discovery decisions blurry.




Live Participant BONUS

AI-Assisted Discovery Worksheet: Show up live and get our practical reference
one-pager you can use every day to differentiate the signal from the noise.

Our goal with this masterclass?
Deliver more value in 60 min than most people do with their paid products… for free!

Luckily, you don’t have to take my word for it.
Here’s what previous attendees have said after attending one of my free live masterclasses:

Who Is This Webinar For?

✅ This webinar is for you IF...

  • You're already using AI in your discovery work, but aren't sure where to draw the line
  • Your team is producing outputs faster based on thinner insights
  • You want a clear approach for when to use AI as a partner vs. when to stay hands-on
  • You're tired of either AI hype or AI skepticism — and want a grounded, practical take

❌ This is NOT for you if...

  • You're looking for a list of AI tools to add to your stack
  • You want a fully automated agentic discovery workflow
  • You're here to validate a tool list, not rethink how you do discovery
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About your Host, Julia Bastian

Julia Bastian is a Product Leader with 12+ years of experience building and scaling digital products.

As VP Product at Alasco, she grew the product & engineering team from 5 to 50 and now leads the company's AI transformation.

She also works as a Product Coach and AI Educator, helping B2B teams and PMs navigate AI adoption and making the topic approachable for everyone.

Julia Bastian AI Product Discovery Webinar

About your Host, Tim Herbig

I've spent 16 years in the trenches of Product Management. For 9 of those years, I served as Product Manager and Head of Product for some of Germany's largest digital products.

For the past 6 years, I've worked as a Product Coach helping teams at Lufthansa, The StepStone Group, OTTO, and E.ON define metrics that actually drive decisions — not just fill up dashboards.

I've seen what works, what doesn't, and what most product teams get wrong about measurement — and I'm going to share all of it in this masterclass.

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