Product Management Coaching, Training, and Consulting
Learn the Skills you and your Product Team need. Practice them with the Confidence you deserve.
I offer different tools, techniques, and approaches for helping product teams to improve the way they solve user problems and contribute to business goals that matter.
What would you like to partner on?
How I can help you
I want to enable Product Teams to make real progress towards meaningful goals through self-determined learning. The majority of my content and offerings is build around this purpose. It's one of the main reasons why I get up in the morning and one of the last things I have in mind before logging-off from work in the evening.
I don't believe that the number of written user stories or shipped products can tell you anything about the success of your team. Furthermore, I want to equip product teams with the necessary skills to focus on changing the behavior of customers and allow for meaningful contributions to strategic priorities.

To achieve that, I focus on the domains of Product Strategy, Product OKRs, and Product Discovery. From my experience, these three are inherently linked and presumed gaps in one of them often stems from a lack of skill or enablement in one of the others. So, even if my work is focused on one of these domains, I encourage a holistic perspective when working with teams.
Here's how I approach working with product teams:
- I help them with understanding the consequences of the choices they made.
- I offer a range of alternatives that could be used to tackle the same challenges, just with different consequences.
- I hands-on support the implementation of said alternatives to ensure an actual change in behavior.
“Tim’s approach to emphasizing the ‘why’ behind methods and tools made his workshops for us on product strategy and discovery relatable and applicable. The balance between theory and practical exercises helped us apply the concepts to real-world scenarios. Overall, the workshops equipped us with new tools and perspectives to refine our product strategy and discovery processes. I highly recommend his training to anyone looking to enhance their approach in these areas.”
Eva-Maria Lindig,
Product Lead Global Product Solutions at PayPal, former Head of Product at idealo
"If you think OKR coaching means sitting through slides and leaving with a template you'll never use, Tim Herbig will change your mind fast. He showed up, listened first, observed how our team actually worked, and then — as a genuine partner, not just a facilitator — helped us build something real. He balanced the theory just enough to make it stick, then pushed us toward what actually matters: making better decisions. The sparring sessions alone were worth it, forcing us to zero in on what we can control and what we can measure in ways that led to real step-change improvements. We're not done yet, and honestly that's the part I'm most excited about."
Ryan Petrick, Chief Engineer at
MSA - The Safety Company
“Tim has joined our team in a very critical and fragile time. He managed to bring lots of enthusiasm and inspired action coupled with much needed structure. The team is now better equipped to build products that customers love and do it in a way that is innovative and benefits both the customer and the company.”
Mariza Fotiou,
Former VP Digital Product Management BP Fleet Solutions
Continue reading to learn more
Product Discovery Training and Coaching
I believe in the necessity of individual paths to working through the problem and solution space of Product Discovery. My Product Discovery training and coaching work is informed by the belief that Product Discovery consists of a series of non-linear, collaborative, and data-based activities.

These are some of the formats for working with me in the context of Product Discovery:
- Product Discovery Assessment for an objectified understanding of the status quo in regards to practices and starting points for improving Discovery skills among teams.
- Discovery Acceleration through AI how to do discovery work in the age of AI? My work helps you focus on meaningful Discovery progress with AI, no buzzwords, no Silicon Valley-level hype - just real discovery, from real experiences, that solves customer problems to drive business results.
- Product Discovery Scaling Support to enable the sustainable adoption of Product Discovery practices across an entire organization.
- Product Discovery Training for helping your Product Teams understand the fundamental ways of thinking and essential techniques for getting started. Check out my public Product Discovery Training Dates and Options
- Product Discovery Coaching for continuous work with cross-functional product teams to provide hands-on support to one or multiple Product Teams on their quest to understanding the Problem and Solution Space.
- Self-paced Product Discovery Learning through my Adaptable Product Discovery Course.
"I can definitely recommend the workshop; the group size of 12 people was ideal to allow for collaboration & open exchange. It was a good balance between theory & practice, and was applicable not just for stream-aligned but also data, complicated subsystem and platform teams. Tim was super quick in adapting to & understanding our individual challenges – a clear recommendation from my side."
Julia Wissel, Director Product at MOIA

“Tim hits the sweet spot between razor-sharp methodology and pragmatic execution. The content is immediately transferable to our daily business while also sparking meaningful impulses at the leadership level. Especially valuable are the seemingly simple yet powerful questions — ‘What is the biggest uncertainty in our strategy that should be validated?’ and ‘Why do you believe this is a good idea?’ — which instantly lead to better discussions and decisions in practice.”
Marcel Kollmar,
Head of Product Management “Findability”, OTTO
"Tim’s depth and breadth of working knowledge has been invaluable in helping our product teams on their journey towards better product practices. Whether it’s through product discovery training and 121 coaching, ask-me-anything sessions or OKR coaching, Tim has enabled our product people to gain a much deeper understanding of user centric product development and develop an outcome-driven approach."
Sarah Reeves,
Senior Product Operations Manager at StepStone
"Tim helped our product and engineering team get much clearer on how to do discovery properly, using methods we could apply straight away. What I appreciated most is that he didn’t push a single framework; instead, he gave us a toolkit of techniques we can pick and choose from depending on the situation. The workshops were practical and engaging, striking the right balance between theory and hands-on work. Since working with him, our teams have more confidence in how they approach discovery, validate assumptions, and communicate strategy across the organisation. I’d highly recommend Tim — the team found the course very useful, and it gave them a real boost in morale along with solid, practical tools we use every day."
Luca Carangella,
Director of Product and Engineering at Onetrace

"Tim has been an invaluable asset in guiding us through the challenging decision-making process for our product direction. His unique talent lies in distilling complex concepts into actionable steps, following a pragmatic approach that effectively closed gaps in our product strategy while ensuring alignment with our business goals. Tim's objective analysis and skill in facilitating productive discussions were highly effective, enabling us to make well-informed decisions. Looking ahead, we have solid plans to continue collaborating with Tim to expand the impact of our strategic decisions within our product teams, with a primary emphasis on harnessing the power of product discovery."
Steven van Hengstum,
Head of Product Management at NDI (Northern Digital Inc.)
"Tim has been an invaluable asset in guiding us through the challenging decision-making process for our product direction. His unique talent lies in distilling complex concepts into actionable steps, following a pragmatic approach that effectively closed gaps in our product strategy while ensuring alignment with our business goals. Tim's objective analysis and skill in facilitating productive discussions were highly effective, enabling us to make well-informed decisions. Looking ahead, we have solid plans to continue collaborating with Tim to expand the impact of our strategic decisions within our product teams, with a primary emphasis on harnessing the power of product discovery."
Timon Reinhard,
Lead Product Manager at Deutsche Telekom
Product Strategy Sparring and Training
Product Strategy is about articulating your data-informed plan to win in the market you have chosen to compete in. And it doesn't matter how big, small, old, or new product is. This is a clarity every product team needs and most of them lack. Together, we can change that.
I believe in the power of context-driven Product Strategy. This approach helps teams to articulate how they plan to win beyond the buzzwords. By understanding the goals and pillars of your strategy, as well as the gaps you need to fill, you can arrive at an easy-to-communicate essence of your Product Strategy.

These are some of the formats for working with me in the context of Product Discovery:
- Product Strategy Workshop for collaborative creation of your Product Strategy. By using the Product Field and Impact Mapping as a lens for identifying the core relationships between your most important strategy ingredients, you will be able to kick off adjacent processes like roadmap planning, OKR definition, and Product Discovery.
- Product Strategy Sparring for discussions about your current strategic direction and critical challenging of your choices and next steps.
- Product Strategy Training for helping to expand the strategic toolbox of your teams. Effective Product Strategy is more than the by-the-book application of a canvas. It requires knowledge about the right techniques that help turn the exchange of opinions into evidence-informed strategic diverging and converging. Learn more about my Product Strategy Training formats and structures
- For public self-paced and cohort-based Product Strategy education, check out my Path to Product Strategy course.
"Tim greatly supported me with his extensive knowledge in defining our new product strategy in individual coaching sessions. Other key topics were the connections between the product and corporate strategy, the implementation of the strategy, and the link to our OKRs. Above all, I benefited from his broad methodological knowledge and many practical examples."
Benjamin Wiesrecker, Director Product at Ausbildung.de

"Tim helped us in our product area to gain a uniform understanding of the topic of product strategy. In addition to the theory, the accompanying practical group work, in particular, ensured that what we had learned could be applied directly. When working with Tim, you notice that he has immense experience and can easily get to grips with new domains."
Sven Ferber, Former Director Technology at Chrono24
"I found Tim’s workshop to be a valuable and highly applicable dive and exercise into what a product strategy should be and how to start thinking about and crafting one for our own products. The training was well structured, had a good balance of theory and practice and the materials, workbook and activities are still enabling us to apply the learnings for our existing products. I definitely recommend the workshop and Tim’s approach."
Alexandru "Have a crazy day" Bleau,
Senior Product Manager at E.ON One
Supporting the Adoption of OKRs in Product Management
Over the last years, a growing number of product companies started adopting Objectives and Key Results (OKRs) to set their goals. For Product Managers, that's great news because OKRs help you create more focus and align your efforts with the whole company. At least, in theory.
Don't work with me on your OKRs if you're expecting a blueprint for "working like Google." Instead, my work is focused on helping organizations and teams to understand their reason why behind using OKRs and how to use it accordingly. My unfair advantage in this domain is that I I know what it takes to make OKRs work for product teams without just adding another process layer.
These are some of the formats for working with me in the context of OKRs in Product Management:
- Using OKRs in Product Management Training for helping team members and (future) OKR Champions to understand the fundamentals of using OKRs in agile environments and connecting it to existing practices like Discovery and Scrum.
- OKR Review and OKR System Sparring for getting an outside perspective on the way you use OKRs and inspiration for better practices across the entire OKR cycle.
- OKR Definition Workshop Moderation to support the outcome-oriented drafting for one or multiple product or leadership teams. This requires participation in my live or self-paced educational formats to understand and internalize my OKR approach.
- Self-paced OKR Learning for Product Managers, Scrum Masters, and OKR Champions through my Outcome OKRs for Product Teams Course.
"We came to Tim looking to ensure a shared understanding of OKRs within our organization, and wanted to find an approach that moved us towards outcome-driven thinking while respecting the practical realities of our business. Tim guided our teams through engaging, interactive sessions to deepen our knowledge and help us think critically about the role of OKRs for our teams and the goals we’re trying to achieve. He worked with us and our unique context, coaching teams towards clear, motivating objectives and key results with shared accountability. I really appreciated his balanced approach and willingness to adjust to make this a good fit for our organization while not being afraid to challenge both leadership and teams on the ground. Our engagement with Tim has had a strong positive impact and I’d love to partner with him again in the future!"
Minna Ranjeva, Product Platform Manager at
MSA - The Safety Company


"We had the pleasure of working with Tim for one year at Lufthansa Group Digital Hangar, during which he played a key role in helping us refine how we use OKRs across the organisation. Rather than applying a rigid, by-the-book approach, Tim guided us in tailoring the OKR framework to fit our specific needs - making it both more effective and more integrated to our day-to-day operations.
One of Tim's major contributions was helping our top and extended management teams understand why we use OKRs, not just how. The mindset shift was instrumental in building genuine alignment and commitment throughout the company.
Tim is an exceptionally quick thinker, very organised, calm under pressure and knows exactly when to push for clarity or focus. On top of all that, he's a lot of fun to work with. We highly recommend Tim to any organisation looking to get serious about using OKRs in a meaningful and sustainable way."
Samanta Boero, COO at Lufthansa Group Digital Hangar
Maria Georgakopoulou, Performance Management Lead at Lufthansa Group Digital Hangar
"Tim combines immense experience with inspiring pragmatism. With workshops and 1:1 coaching sessions tailored to our needs, he helped us introduce OKRs into our organization. He did not teach us a "best practice", but the skills and abilities to evaluate the consequences of our own decisions and helped us to design our own OKR system. With his empathic nature and his ability to respond to our specific needs, he took us to a new level. It is really a pleasure to work with him."
Tim Brauser, Head of Product at Surplex
Speaking Engagements

I love sharing what I have learned over my past 10+ years of hands-on work in product management. My talks are focused on a lightweight communication of practical tips and helpful prompts for the everyday challenges product teams face.
I stay away from universal dogmas and instead focus on meeting my audiences where they are today, helping them to take the next step on their journey.
Possible topics for in-house talks or interactive mini-workshops include:
- Making Product Discovery work beyond 'best practices'
- Using OKRs in Product Management
- How to develop and practice strategic thinking as a Product Team
- Adopting a Product-led company mindset
- Putting Outcomes into Practice using Impact Mapping
Click here for a preview of past talks I gave at conferences and in-house events.
Get Started Now
Let's talk about your individual needs and ideas about collaborating with me. Simply fill out the form and grab a slot from my calendar from the widget below and we'll talk soon:
About Me
As a Product Management coach, I work with product managers and teams around the globe to connect the dots through empathy and structure. By introducing confidence and skills to their way of working, I ensure that they can and want to own their Product Strategy, Goals, and Product Discovery.
For more than 16 years, I worked in various in-house and consulting roles as a Product Manager and Head of Product. I constantly challenged myself to make an evidence-informed way of working part of industries such as publishing, professional networking, and Enterprise-level SaaS application development. I know what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.




















