Product Management Coaching and Consulting

Learn the Skills you and your Product Team need. Practice them with the Confidence you deserve.

I offer different tools, techniques, and approaches for helping product teams to improve the way they solve user problems and contribute to business goals that matter.


What would you like to partner on?

How I can help you

I want to empower Product Teams to become the best version of themselves. The majority of my content and offerings is build around this purpose. It's one of the main reasons why I get up in the morning and one of the last things I have in mind before logging-off from work in the evening.

I don't believe that the number of written user stories or shipped products can tell you anything about the success of your team. Furthermore, I want to equip product teams with the necessary skills to focus on changing the behavior of customers and allow for meaningful contributions to strategic priorities.

To achieve that, I focus on the domains of Product Strategy, Product OKRs, and Product Discovery. From my experience, these three are inherently linked and presumed gaps in one of them often stems from a lack of skill or enablement in one of the others. So, even if my work is focused on one of these domains, I encourage a holistic perspective when working with teams.

Here's how I approach working with product teams:

  • I help them with understanding the consequences of the choices they made.
  • I offer a range of alternatives that could be used to tackle the same challenges, just with different consequences.
  • I hands-on support the implementation of said alternatives to ensure an actual change in behavior.

Continue to learn more

Product Discovery Training and Coaching

I believe in the necessity of individual paths to working through the problem and solution space of Product Discovery. My Product Discovery training and coaching work is informed by the belief that Product Discovery consists of a series of non-linear, collaborative, and data-based activities.

Differentiating the Problem Space and Solution Space of Product Discovery

These are some of the formats for working with me in the context of Product Discovery:

  • Product Discovery Training for helping your Product Teams understand the fundamental ways of thinking and essential techniques for getting started.
  • Product Discovery Coaching for continuous work with cross-functional product teams to provide hands-on support to one or multiple Product Teams on their quest to understanding the Problem and Solution Space.
  • Self-paced Product Discovery Learning through my Adaptable Product Discovery Course.
Sarah Reeves Product Ops StepStone Tim Herbig Recommendation

"Tim’s depth and breadth of working knowledge has been has been invaluable in helping our product teams on their journey towards better product practices. Whether it’s through product discovery training and 121 coaching, ask-me-anything sessions or OKR coaching, Tim has enabled our product people to gain a much deeper understanding of user centric product development and develop an outcome-driven approach. His adaptable toolkits provide the essential techniques to help teams collaborate quickly and iteratively towards meaningful outcomes, and his collaborative and supportive approach means he’s an absolute pleasure to work with."

Sarah Reeves,
Product Operations Manager at StepStone

Svenn Andersen Product Management Director Planday Tim Herbig Recommendation

"Tim gave our product teams a compact masterclass in Impact Mapping methodology. The workshop was both engaging and inspirational and it really supported our continuous journey to be discovery driven in our product development."

Svenn Anderesen,
Director of Product Management at Planday

Tim Herbig Product Discovery Training Testimonial - SPIEGEL

"In his Product Discovery Training, Tim did not only provide a great toolset for our daily work as interdisciplinary product team, but really sparked our minds and triggered a deeper understanding of user centric product development. You immediately feel that he’s deeply caring about good products, processes and – foremost – the people involved."

Peter Grahle,
Head of Platform & Design at DER SPIEGEL

Adam Fuller Product Ops StepStone Tim Herbig Recommendation

"We’ve recently embarked on a transformation journey in our product division to upskill in Product discovery and OKRs. Tim’s knowledge and support during our journey has been invaluable in helping us become better at these practices. We were able to apply his easy to use frameworks in our daily work to set us up for success in the future. Many of our product teams had little experience in the fundamentals and techniques to approach discovery, and after taking Tim’s product discovery training course and coaching sessions, I can safely say we have never been better prepared."

Adam Fuller, Senior Product Manager - Product Operations at StepStone

Product Strategy Consulting

Product Strategy is about articulating your data-informed plan to win in the market you have chosen to compete in. And it doesn't matter how big, small, old, or new product is. This is a clarity every product team needs and most of them lack. Together, we can change that.

I believe in the power of context-driven Product Strategy. This approach helps teams to articulate how they plan to win beyond the buzzwords. By understanding the goals and pillars of your strategy, as well as the gaps you need to fill, you can arrive at an easy-to-communicate essence of your Product Strategy.

The Gaps in your Product Strategy inform your OKR priorities

These are some of the formats for working with me in the context of Product Discovery:

  • Product Strategy Workshop for collaborative creation of your Product Strategy. By using the Product Field and Impact Mapping as a lens for identifying the core relationships between your most important strategy ingredients, you will be able to kick off adjacent processes like roadmap planning, OKR definition, and Product Discovery.
  • Product Strategy Sparring for discussions about your current strategic direction and critical challenging of your choices and next steps.
Sven Ferber Tim Herbig Product Strategy Recommendation

"Tim helped us in our product area to gain a uniform understanding of the topic of product strategy. In addition to the theory, the accompanying practical group work, in particular, ensured that what we had learned could be applied directly. When working with Tim, you notice that he has immense experience and can easily get to grips with new domains."

Sven Ferber, Director Technology at Chrono24

Tim Herbig Product Discovery Coaching Testimonial - eCademy

"Tim for the win. Tim accompanied us in the development of our product strategy. His sound and at the same time pragmatic approach has helped us to link our product strategy with our business goals, to derive concrete next steps and to cast them into first OKRs. His input - both in personal workshops and through his courses and articles - not only informs our strategy work, but also helps our teams in their daily doing."

Benjamin Wüstenhagen, Managing Director & CPO at Cornelsen eCademy

Tim Herbig Product Strategy Consulting Testimonial - Quantilope

"Tim has done a great job in turning our ideas and thoughts into a product strategy. Besides the great preparation and follow-up of each day I would like to emphasize his valuable persistence in questioning the status quo.With Tim as the facilitator we have made a great step forward and are now prepared for our future journey."

Lucas Bremer, Co-Founder & CPO at Quantilope

Supporting the Adoption of OKRs in Product Management

Over the last years, a growing number of product companies started adopting Objectives and Key Results (OKRs) to set their goals. For Product Managers, that's great news because OKRs help you create more focus and align your efforts with the whole company. At least, in theory.

Don't work with me on your OKRs if you're expecting a blueprint for "working like Google." Instead, my work is focused on helping organizations and teams to understand their reason why behind using OKRs and how to use it accordingly. My unfair advantage in this domain is that I I know what it takes to make OKRs work for product teams without just adding another process layer.

How the Delivery Progress of Backlog Items determines the success of set Product Management Key Results

These are some of the formats for working with me in the context of OKRs in Product Management:

  • Using OKRs in Product Management Training for helping team members and (future) OKR Champions to understand the fundamentals of using OKRs in agile environments and connecting it to existing practices like Discovery and Scrum.
  • OKR Review and OKR System Sparring for getting an outside perspective on the way you use OKRs and inspiration for better practices across the entire OKR cycle.
  • OKR Definition Workshop Moderation to support the outcome-oriented drafting for one or multiple product or leadership teams. This requires participation in my live or self-paced educational formats to understand and internalize my OKR approach.
  • Self-paced OKR Learning for Product Managers, Scrum Masters, and OKR Champions through my Outcome OKRs for Product Teams Course.
Grant Turtle Outcome OKRs Course Testimonial Quote

"With so many books and others resources available on the topic of OKRs, it’s difficult to know who to believe when it comes to how to get the best out of the framework. Tim’s Outcome OKRs for Product Teams course deliberately sets out not to teach you ‘best practice’, but to equip you with the knowledge and skills to understand the consequences of your choices, and to come to your own conclusion on what really is ‘best’ for you and your company. The course content is easy to consume, really clear, and very informative. Implementing a successful system of OKRs is always going to be a journey, but this course will dramatically shorten its length."

Grant Turtle, Head Of Product Portfolio Planning at StepStone

Tim Herbig OKRs in Product Management Consulting Testimonial - BuildingMinds

"Coming up with OKRs for the first time is never easy for a team. With his profound knowledge and engaging manner, Tim did a great job to guide us on our journey towards a more outcome-driven approach with the right objectives and key results."

Tobias Struck, Head of Product at BuildingMinds

Speaking Engagements

Tim Herbig Public Speaking

I love sharing what I have learned over my past 10+ years of hands-on work in product management. My talks are focused on a lightweight communication of practical tips and helpful prompts for the everyday challenges product teams face.

I stay away from universal dogmas and instead focus on meeting my audiences where they are today, helping them to take the next step on their journey.

Possible topics for in-house talks or interactive mini-workshops include:

  • Making Product Discovery work beyond 'best practices'
  • Using OKRs in Product Management
  • How to develop and practice strategic thinking as a Product Team
  • Adopting a Product-led company mindset
  • Putting Outcomes into Practice using Impact Mapping

Click here for a preview of past talks I gave at conferences and in-house events.


Some companies I had the privilege of working with:

Tim Herbig Client References StepStone
Tim Herbig Client References Scout24
Tim Herbig Client References Chrono24
Tim Herbig Client References ParkBee
Client References Chrono24
Tim Herbig Client References eyeo
Tim Herbig Client References BuildingMinds
Tim Herbig Client References HighSnobiety

Get Started Now

Let's talk about your individual needs and ideas about collaborating with me. Simply pick a slot from my calendar from the widget below and we'll talk soon:

About Me

Tim Herbig Product Management Portrait

As a Product Management coach, I work with product managers and teams around the globe to connect the dots through empathy and structure. By introducing confidence and skills to their way of working, I ensure that they can and want to own their Product Strategy, Goals, and Product Discovery.

For more than 10 years, I worked in various in-house and consulting roles as a Product Manager and Head of Product. I constantly challenged myself to make an evidence-informed way of working part of industries like publishing, professional networking, and building Enterprise-level SaaS applications. I know what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.

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