What will you implement?

PAID course

What will you implement?

Module 1: Getting Started with the Course

3 Lectures

PAID course Course Introduction

PAID course Get to know your Instructor

PAID course Your Interactive Miro Course Workbook

Module 2: Product Strategy Foundations

13 Lectures

PAID course What is and isn’t Product Strategy

PAID course Useful Strategy > Good Strategy

PAID course Attributes of Strategy Usefulness

PAID course Grading your Attributes of Strategy Usefulness

PAID course The Problem with Strategy Frameworks

PAID course Product Strategy Patterns and Components

PAID course Product Strategy Patterns and Components Example: Monday.com

PAID course Defining your Strategy Patterns and Components

PAID course The Cadence of Product Strategy Components

PAID course The Layers of Company, Product, and Feature Strategy

PAID course Why Product Strategies should leverage Company Strengths

PAID course Company, Product, and Feature Strategy Breakdown Example: eBay

PAID course Breaking down your Company, Product, and Feature Strategy Layers

Module 3: Creating your Strategic Narrative

12 Lectures

PAID course The Role and Definition of Product Vision

PAID course What’s the Problem with these Vision Statements?

PAID course Differentiating Product Vision from Company Vision

PAID course Landing on the the right Ambition Level for a Vision

PAID course Structuring the Definition of a Product Vision

PAID course Structuring your Product Vision

PAID course The Role and Definition of North Star Metrics

PAID course How North Star Metrics relate to Product Vision

PAID course More Linked Mission/Vision & North Star Metrics Examples

PAID course What North Star Metrics Examples can you come up with?

PAID course North Star Metric Structures and Usage Examples

PAID course Start Defining your North Star Metrics

Module 4: Defining Your Strategic Playing Field

13 Lectures

PAID course The Foundations of Defining Strategic Audiences

PAID course What Wedge helps you break into a larger Market?

PAID course The Importance of Narrow Strategic Audiences

PAID course Narrowing and Prioritizing Strategic Audiences using Audience Trees

PAID course How Audience Choices Influence each other

PAID course Defining your Strategic Audiences using an Audience Tree

PAID course The Role and Foundations of Jobs Thinking in Product Strategy

PAID course Features vs. Problems vs. Jobs

PAID course The Attributes of Jobs

PAID course Forming Jobs Statements

PAID course Mapping Insights to Jobs Statements

PAID course Fundamentals of understanding Jobs through Qualitative Research

PAID course Mapping your Insights to form your Jobs Statements

Module 5: Making Winning Moves

10 Lectures

PAID course The Role and Importance of Distribution Channels for your Product Strategy

PAID course What Company has mastered a Distribution Channel?

PAID course The Role and Importance of Value Propositions for your Product Strategy

PAID course How Value Propositions connect to Jobs

PAID course A simple structure to form Value Proposition Statements

PAID course Alternatives vs. Competitors in Product Strategy

PAID course The Risks of Competitor Focus and Recognizing Alternatives

PAID course The Categorized Dimension of Differentiation

PAID course Categorized vs. Relative Differentiation

PAID course Utilizing Differentiator Scoring for a Structured View on Alternatives

Module 6: Strategy Synthesis and Execution

12 Lectures

PAID course Structuring Product Strategy Collaboration

PAID course Who can you involve in Strategy Work?

PAID course Coherence of Strategy Choices

PAID course The Nature of Strategy Choices

PAID course Synthesizing and Communicating Strategy Choices through Frameworks

PAID course Synthesizing and Communicating Strategy Choices through Statements

PAID course LinkedIn Messenger Strategy Statement Example

PAID course How could your Strategy Statements look?

PAID course Influencing and Implementation Metrics Time Horizons

PAID course From Product Strategy Choices to Lagging Proxy Metrics

PAID course Going from Lagging Proxy Metrics to Leading OKRs

PAID course Identifying your leading OKRs from Strategy Choices

Module 7: Completing your Learning Journey

3 Lectures

PAID course What will you implement?

PAID course Share your Course Feedback

PAID course Receive Your Course Completion Certificate for your LinkedIn Profile

About the Teacher

Tim Herbig

As a Product Management Coach and Consultant, I enable product teams to make more evidence-informed decisions in line with their strategic choices by connecting the dots of Product Strategy, OKRs, and Product Discovery.

For over 10 years, I worked in various in-house and consulting roles as a Product Manager and Head of Product. I constantly challenged myself to make an evidence-informed way of working in industries like publishing, professional networking, and building Enterprise-level b2b SaaS applications. I know what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.

I now help product teams develop and implement better practices that help them progress in their context instead of chasing artificially created "best practices." I achieve that through hands-on training, coaching offerings, in-depth courses, and intriguing content.