Impact Mapping Training

There will always be new user problems. Here's how to tell which ones are worth solving.

This training allows teams and individuals to understand how to harness the benefits of Impact Mapping for their work and support Outcome-oriented Product Management.

In this hands-on training you’ll learn:

  • What Impact Mapping is and the benefits of using it
  • How to transfer the theoretical concept of Impact Mapping to your own everyday work
  • Connecting Impact Mapping levels to Product Discovery activities, Objectives and Key Results (OKRs), and Product Strategy
Impact Mapping Framework Preview

Being clear on the strategic impact of a problem is key to battling unclear priorities -- and Impact Mapping is the tool that will get you there

Product Discovery means answering two critical questions through a series of cross-functional activities:

  1. Is this a problem worth solving?
  2. Is this an idea worth pursuing?

To answer these questions, you need orientation. You need direction that goes beyond ticking the boxes of talking to users every week.

It should be clear to which strategic priority an idea is contributing and which change in user behavior you utilize to measure success.

One of the most effective ways to achieve that? Creating a shared understanding amongst team members, stakeholders, and management using Impact Mapping.

Impact Mapping Framework Tim Herbig

Key Takeaways from this Training

  • Pick user problems that match the strategic intent of your company - meaning easier buy-in for discovery from internal stakeholders.
  • Defining and sticking to success measures that go beyond outputs like release dates and number of future
  • To set a clear priority for which user segment you want to solve problems, instead of optimizing for the average
  • Clarify HOW you need to change the behavior of your users.
  • Organize ideas, validation efforts, and trade-off decisions in one place, to improve stakeholder buy-in for Product Discovery
  • Have a visual point of reference whenever you need to make decisions about which problem to solve and which idea to pursue.

Practical Exercises taught in this Training

  • Differentiate the meaning and role of IMPACT, OUTCOME, and OUTPUT based on your own work
  • Co-create an Impact Map based on a real-life case
  • Building your own Impact Map, based on your existing insights and challenges and derive blank spots as well as next steps
  • Connecting Impact Mapping levels to Product Discovery activities, Objectives and Key Results (OKRs), and Product Strategy
Remote Product Discovery Training Group Exercise

For whom this Training is

  • Product Managers/Product Owners operating in environments of any scale, complexity, and maturity
  • Scrum Masters and Agile Coaches who want to learn new ways of working towards Outcomes
  • Engineers, Designers, and Marketeers who want to participate in iterative Product Discovery Processes instead of standing on the sideline.
  • Directors/Heads of/Team Leads Product who want to enable their teams to discover product opportunities truly matter.
  • CEOs who want to learn more about the impact of genuinely Agile product development on their company

Next Training Dates

No Public Trainings scheduled at this time. Reach out to learn more about an in-house version of this training

Your Questions, Answered

How does the online version of this training work?

There's an 8-people participant limit to ensure an engaging online training experience and enough time to work through your individual examples and challenges. The vast majority of time will be spent in individual, pair, and group exercises to transfer inputs shared by the trainer into practical reality
Throughout the training, the participants will work through a fictional b2c or b2b case study. The training will be facilitated through Zoom and Miro.

How long does the training take?

The online version of this training consists of one 5-hour training block, with plenty of breaks in between to unwind and reflect. The onsite version of the training is typically taught as a 1-day program.

Is the training also available as an in-house format?

Yes, I'm happy to discuss your requirements to shape a customized Impact Mapping training format for your company. Get in touch using this form

Do I get access to the taught materials afterward?

Yes, you'll get access to all the shown slides, as well as .pdf versions of the used frameworks and an extensive list of additional helpful resources.

Is there a self-paced online version available?

Yes - You can check out my self-paced Impact Mapping in Practice Course for that.

About Your Trainer, Tim Herbig

Tim Herbig Product Management Portrait

As a Product Coach, Tim has helped dozens of teams do build better products through Product Discovery, Outcome Goals, and Tangible Product Strategy. Tim is the creator of the Adaptable Product Discovery method, which helps Product Teams navigate the challenges of non-linear Product Discovery, independent of their company size or industry.

Tim's work is informed by more than 10 years working as a Product Leader helping develop a broad range of B2C and B2B products.

It is his mission to enable organizations to help product teams become the best version of themselves. He's convinced that cross-functional teams’ real self-organization can only be built upon trust and given autonomy to democratize as many processes as possible around building products and organizations.