Tim Herbig

Tim Herbig

FREE Live Masterclass

From OKR Theater to
Pragmatic Outcome Steering

From OKR Theater to
Pragmatic Outcome Steering

How to reset your OKRs for value without dogmatic processes, when AI is shipping faster than your goals can keep up. A live webinar for product teams who are tired of OKR cycles that report on activity instead of steering decisions.

Come with your real-life questions, leave with answers you can implement immediately.

June 4 at 5:00 PM CEST | 11:00 AM EST | 8:00 AM PT
60-Minute Hands-on Live Session

How to reset your OKRs for value without dogmatic processes, when AI is shipping faster than your goals can keep up. A live webinar for product teams who are tired of OKR cycles that report on activity instead of steering decisions.

Come with your real-life questions, leave with answers you can implement immediately.

June 4 at 5:00 PM CEST | 11:00 AM EST | 8:00 AM PT
60-Minute Hands-on Live Session

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Here's what you're going to get out of this free Masterclass

Takeaway #1

Why a Minimal OKR System can prevent Maximum OKR Theater: Jumping head-first into adopting OKRs can quickly become a process nightmare. With minimal upfront clarity, your OKR processes can focus on steering.

Takeaway #2

How to work in OKR cycles that keep up with AI: Acknowledging the acceleration of producing Outputs, your goals can be outdated and out of sight quickly. Learn how to adapt your drafting and check-ins to that.

Takeaway #3

Aligning Outcome Ambitions with Pragmatic Reality: Focusing on Outcomes has many benefits, but can also feel like a constraint for teams working outside ideal conditions. I'll show you the pragmatic tweaks to adopt.

Live Participant BONUS

OKRs System Design Worksheet: Show up live and get the working document I use to help product organizations gain clarity on their OKR intention and what it means for their tactical implementation.

My goal with this masterclass?
Deliver more value in 60 min than most people do with their paid products… for free!

Luckily, you don’t have to take my word for it.
Here’s what previous attendees have said after attending one of my free live masterclasses:

Who Is This Webinar For?

✅ This webinar is for you IF...

  • You fill out the OKR templates quarter after quarter, but don't feel they add any value to your everyday work.
  • Everyone in your company talks about shipping faster, but no one cares about measuring the success of these efforts.
  • You feel OKRs can work, but they just don't work for your team, yet, and you don't know why.
  • You're tired of chasing "correctness" in frameworks instead of creating value

❌ This is NOT for you if...

  • You want a formula for writing better Objectives.
  • You just want teams to produce more, faster.
  • You think OKRs can be fixed without touching strategy or discovery.
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About your Host, Tim Herbig

I've spent 16 years in the trenches of Product Management. For 9 of those years, I served as Product Manager and Head of Product for some of Germany's largest digital products.

For the past 6 years, I've worked as a Product Coach helping teams at Lufthansa, The StepStone Group, OTTO, and E.ON define metrics that actually drive decisions — not just fill up dashboards.

I've seen what works, what doesn't, and what most product teams get wrong about measurement — and I'm going to share all of it in this masterclass.

Join the live-only Webinar

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