The outcome okrs for product teams course

How to Shift from Focusing on
Features to Outcomes Using OKRs

Learn the strategies and tactics you need to use OKRs in a way that helps product teams prioritize work based on user problems and business goals—instead of replicating existing feature backlogs.

This course enables product teams to use OKRs as a tool for decision-making in the context of Product Strategy, Product Discovery, and Scrum. Without the fluff, but with a focus on practicality in everyday work.

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The Problem with Focusing on Features

Product teams that rush only to shipping the next idea from their never-ending backlog of “great” ideas will quickly lose sight of the results that matter. Features shouldn’t be built for the sake of it, but to create success for users and to drive business results.

Here’s how an Outcome-focused approach to using Objectives and Key Results (OKRs) helps product teams break free of these behaviors:

Using Product Strategy and insights as inputs to define goals based on user problems, instead of top-down ideas.

Setting goals that make progress visible and that can be used as a decision-making tool to prioritize work.

Gaining the autonomy to identify features worth building and to course-correct based on tracked results.

And you can learn exactly how to do this yourself through the Outcome OKRs for Product Teams course.

Outcome OKRs Course Content Overview Image

Course Content Overview

Set your your direction by understanding your WHY behind using OKRs

Instead of mindlessly adopting someone else’s approach to OKRs, you’ll learn, in the first modules of the course,  how to establish a clear direction for using OKRs in YOUR team. Furthermore, the course covers the foundations of the OKR cycle and better practices for getting to more holistic Key Results.

Shift toward Outcomes and connect OKRs to Product Practices

Learn effective techniques and frameworks for structuring your OKR definition sessions with a clear focus on Outcomes. You’ll be able to implement these techniques right away. Beyond that, the course modules offer tips and strategies for connecting OKRs to practices like Product Discovery, Product Strategy, Product Roadmaps, and Scrum.

Reflect and iterate your OKR Approach as a Product Team

Just like your products, making OKRs a sustainable practice for your product team requires iteration. The last modules of this course cover practices for reflecting and implementing action items for change. To wrap things up, the course supports YOU in defining the specific steps to implement the concepts of this course in your everyday work.

What Others Have to Say

Grant Turtle Outcome OKRs Course Testimonial Quote

"With so many books and others resources available on the topic of OKRs, it’s difficult to know who to believe when it comes to how to get the best out of the framework. Tim’s Outcome OKRs for Product Teams course deliberately sets out not to teach you ‘best practice’, but to equip you with the knowledge and skills to understand the consequences of your choices, and to come to your own conclusion on what really is ‘best’ for you and your company. The course content is easy to consume, really clear, and very informative. Implementing a successful system of OKRs is always going to be a journey, but this course will dramatically shorten its length."

Grant Turtle, Head Of Product Portfolio Planning at StepStone


Ellen Gottesdiener Outcome OKRs Course Testimonial Quote

"Tim's self-paced eLearning course is a comprehensive, practical guide to using OKRs. Learn how OKRs fit into strategy, tips for your "O" and "KR", how to consider whose behavior your want your product/service to affect, how to integrate OKRs into your way of working - including ways to reflect and learn from OKRs. Tim helps you understand that doing them is not the point--learning, focus, and collaboration is."

Ellen Gottesdiener, Enterprise Agile & Product Coach, AVP at Travelers


Steffen Bilde Outcome OKRs Course Testimonial Quote

"OKRs are simple in theory, but are often difficult to implement successfully, due to the socio-technical aspect and uncertain nature, which is often the reality for fast-growing companies. Tim's course connects product goal setting with a process that can be adapted to an existing tool stack, in a very straightforward and helpful way."

Steffen Bilde, Chief Product Officer at Stravito

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Why is this course different from other OKR resources?

Using OKRs as a product team requires a different perspective than just repurposing one-size-fits-all approaches. That’s why this course is based on the instructor's extensive experience of using OKRs in in-house roles, as well as in enabling numerous teams to adopt them.

I get hired to shift the product team’s work from a focus on Outputs to the right Outcomes. And I distilled my learnings into this course using three core principles:

Templates and exercises for everyday use

Most OKR courses focus on teaching you ONE process and leave out the hard bits of making OKRs work within the practical reality of product teams. We know what it takes to bridge the gaps.

Making OKRs work for YOU, instead of just blindly following them

Using OKRs as a product team requires confidence in your own approach to using them and not a cookie-cutter approach. This course delivers on that premise.

Based on practical experience, not just “by the book” theory

This course was created for Product Managers by a Product Manager and an OKR coach with multiple years of experience in leveraging OKRs to create better products.

About Your Course Teacher, Tim Herbig

Tim Herbig Product Management Portrait

As a Product Coach, Tim has helped dozens of teams to build better products through Product Discovery, Outcome Goals, and tangible Product Strategy.

Tim’s work is informed by more than 10 years of working as a Product Leader, helping develop a broad range of B2C and B2B products.

It is his mission to help product teams become the best version of themselves. He’s convinced that cross-functional teams’ real self-organization can be built only upon trust and given autonomy to democratize as many processes as possible around building products and organizations.

In Collaboration with Sonja Mewes

Sonja is a consultant, trainer, and pattern seeker. Her personal objectives are to create connected and efficient collaboration—for people themselves and within their teams and organizations—to actively let them design their “beautiful future.”

Sonja has a diverse background in intercultural management, 10 years of multiple roles in the digital business industry and in organizational development. She accompanies startups and corporations in experiencing, setting up, and developing new ways of collaboration, including OKRs and other approaches from nonviolent communication to remote working.

Sonja is co-author of the book OKRs at the Center: How to Use Goals to Drive Ongoing Change and Create the Organization You Want.

Your Questions, Answered

Will this course help me implement OKRs in my company?

This course is a great fit for companies that already use OKRs or are committed to start using OKRs. It will also be useful for Product Managers and their teams who think they can sway their company to start using OKRs. Even though we talk about the basics of defining OKR Sets and the OKR Cycle elements, implementing OKRs often requires organization-wide buy-in.

Do I need to complete the course before I can get started with OKRs?

No, you don’t. Chances are that you already have practical experience using OKRs. This course encourages students to implement what they have learned and constantly reflect and adjust their processes. This way, you can take your usage of OKRs to the next level beyond “by the book” blueprints.

Will this course help me with defining roadmaps with a focus on OKRs?

Yes! We have dedicated videos around setting up a Product Roadmap that is based on your Outcome OKRs, instead of just listing random feature ideas and arbitrary timelines.

Will this course help me with setting a Product Strategy?

We will address some of the needed attributes of a Product Strategy to support setting Outcome OKRs and share effective frameworks. The course assumes some basic knowledge of how Product Strategy works.

Will this course help me with conducting Product Discovery?

This course focuses on how Outcome OKRs and Product Discovery affect each other and how to set up your processes to make them work together smoothly. For a dedicated learning experience around Product Discovery, though, we recommend Tim’s Adaptable Product Discovery Course.

Does the course include recommendations for OKR tools?

No. We believe that depending on the size of your organization, many teams can easily start out with Google Sheets, instead of a dedicated tool. Though our course is tool-agnostic, we occasionally partner with and recommend Workpath, Leapsome, or Gtmhub to larger-scale companies.

How long will I have access to the course content?

How does “forever” sound? As long as the course exists, you will be able to access the material.

We have tried OKRs in the past but felt like they weren’t for us.

We hear that a lot. From our experience, this is because companies are attracted by the shiny object syndrome of “working like Google,” and never take the time to define their actual WHY behind using OKRs orto adjust the tool to their existing way of working. Our course tackles these issues by helping you to recognize your own reason WHY as well as to integrate it with your existing way of working as an Agile product team.

How much time do I need to go through this course?

The course allows you to access all material at the same time. For completion from start to end including the exercises and reflections, you should plan for 7 to 8 hours. We highly recommend working through the course material in batches and maybe even with a learning buddy who is also enrolled in the course. If you’re interested in training your entire team, please reach out via hello@herbig.co to learn more about group discounts.

Can I work through the course at my own pace?

Absolutely! The course is designed to help you learn on your own terms. You can skim the material and pick what you want to learn next whenever you have the time.

Can I get a refund if I don’t learn anything new?

You absolutely can. I offer a full, no-questions-asked, 30-day money-back guarantee. Just get in touch with us if this is the case.

Can I get my company to pay for this?

Most students have used their company’s training budget to enroll in the course. Especially in times like this, many more companies are willing to invest in online training resources. You can use these resources to ask your employer to foot the bill for this course. This nifty little template helps you make the ask and explains how taking the course will help you in your role and your company at large.

Is this course also suitable for entire teams?

Absolutely! The course content is set up in such a way that product teams can work through it together and regularly meet to compare exercise notes and reflect on their learnings. In addition, we offer bespoke packages for teams where you get access to team-specific pricing, as well as complementary Live Q&A sessions. If you want to learn more, simply schedule a demo of this package using this link.

I have a question I’d like answered before I buy. Who should I talk to?

Please email us directly via hello@herbig.c, and we’re very happy to help you.

Couldn’t I find all of this information online for free?

In theory, you probably could, and I believe in enabling as many product teams as possible to own and develop their individual OKR approach. However, to get all this information in a structured way, as well as to get all the templates and materials for free, would be really difficult and would take hours of piecing bits of information together.

The problem with many of the blogs, conference talks, and books out there is that they describe OKRs in an ideal world, or how they worked for their very specific context, company, and project. That doesn’t help you with finding your own way. Most of the materials out there (including other online courses) look only at generalized elements of using the OKR process. To my knowledge, this is the only course that helps you to set up your own OKR system that you can adapt to your own needs.

Use OKRs to start focusing on what matters,
instead of chasing Feature Cadence

The signature Outcome OKRs for Product Teams approach taught in this course is aimed at meeting product teams exactly where they are.

Because if there’s one thing that I learned after working with many product teams, it’s that templating your way to success doesn’t work. It needs to be customized to your way of working and existing practices. This course is designed to support “that.”

And you can get results from the individual concepts and implementation guidance provided through the videos, templates, feedback, and exercises from this course.

Individual OKR Approach Evolution for Product Teams

Shifting your way of working as a product team is a journey. We know that from our experiences of working in-house and with clients. That’s why the content of this course is designed to meet you where you are right now and help you to identify and take the next step that works for you.

The reflection and practice exercises of this course help you to connect your status quo to a future version of how you and your team want to work—and understand what it takes to bridge that gap.

Petra Wille Outcome OKRs Course Testimonial

"Finally, a course that translates the theoretical concept of using OKRs into practical benefits for Product Teams. Sonja and Tim did a great job showing how teams can shift their focus from Outputs toward Outcomes and how to overcome the common obstacles and traps on this journey. The course really acknowledges all the difficulties that may arise and offers a step-by-step approach into OKRs."

Petra Wille, Product Leadership Coach and Author of "STRONG Product People"


Josh Seiden Outcome OKRs Course Testimonial 3

"Tim and Sonja get it. They have a deep and subtle understanding of the way OKRs work inside organizations and for product teams. If you want to learn more about these topics, Tim and Sonja are the way to go."

Josh Seiden, Author of "Outcomes over Output", Co-Author of "Lean UX", and Publisher at S&R Press


Itamar Gilad Outcome OKRs for Product Teams Testimonial Quote

"If you work in a product team this course is for you. Tim and Sonja untangle the challenge of creating good outcomes-driven goals using principles and tools you can implement right away."

Itamar Gilad, Product management coach, speaker and author, Ex-Google PM

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Full Course Content Preview

Module 1: Start here

Module 1 Learning Goals

Course Introduction

Get to know your Instructor

About the Course Structure and Format

Amplify Learning through the Course Workbook

Student Experience Customization

Quiz: Are the Course Foundations clear?

Module 2: The Basics of OKRs: a tool for company-wide focus, communication, and learning

Module 2 Learning Goals

Reflecting on what you associate with OKRs

OKR Vocabulary (OKR Sets) and Case Study Introduction

Defining Holistic Key Results - Practical Examples and Exercise Introduction

Defining Holistic Key Results – Exercise

Defining Holistic Key Results - Practical Examples and Exercise Solution

The Pillars of an OKR System

Designing your OKR System with the end state in mind - Exercise Introduction

Designing your OKR System with the end state in mind – Exercise

Module 2 Key Takeaways and Reflection

Module 2 Templates and Further Reading

Module 3: Outcome OKR Patterns: How setting goals affects your ways of working

Module 3 Learning Goals

When do you create value?

Comparing Outcome and Output OKR Sets

Empathize with different OKR patterns - Exercise Introduction

Empathize with different OKR patterns – Exercise

Empathize with different OKR patterns - Exercise Solution

Why Outcome requires organization-wide support

Module 3 Key Takeaways and Reflection

Module 3 Templates and Further Resources

Module 4: Defining Outcome-based Goals: How to set up product goals that matter

Module 4 Learning Goals

Setting a Starting Point for OKR Definition Workshops

How Product Strategy affects Outcome OKRs

Ask Why to Identify Valuable Objectives - Exercise Introduction

Ask Why to Identify Valuable Objectives – Exercise

Connecting Ask Why with the Outcome OKR Sets Definition

Measuring Behavior Change through Key Results - Part 1

Measuring Behavior Change through Key Results - Quiz

Measuring Behavior Change through Key Results - Part 2

Module 4 Key Takeaways and Reflection

Module 4 Templates and Further Reading

Module 5: Outcome-Based Discovery and Epic Prioritization

Module 5 Learning Goals

Connecting the dots between OKRs & Product Management

What goals do your Epics drive?

How to select Epics after Defining OKR Sets

Connecting Features to Team and Company Key Results through Impact Mapping

Assemble an Impact Map - Exercise Introduction

Assemble an Impact Map – Exercise

Assemble an Impact Map - Exercise Solution

Connecting Product Discovery and Outcome OKR Sets

Aligning Product Discovery Timings and OKR Cycles

How to define Outcome-driven Product Roadmaps through OKRs

Quiz: Theme-based Roadmaps

Module 5 Key Takeaways and Reflection

Module 5 Templates and Further Reading

Module 6: Delivering Actions to Generate Outcomes

Module 6 Learning Goals

How do you measure Progress?

How to measure progress through OKR Check-ins

Combining the OKR Check-ins with Scrum Meetings

Integrating OKRs into day-to-day product tools and routines

How can you increase the visibility of Your OKR Sets? - Exercise Introduction

How can you increase the visibility of Your OKR Sets? – Exercise

Module 6 Key Takeaways and Reflection

Module 6 Templates and Further Reading

Module 7: Learn and Act: Ongoing change toward more Outcome focus

Module 7 Learning Goals

What do you know about Reflections?

Learn with OKR Reviews and OKR Retrospectives

Identifying your Outcome Impediments - Exercise Introduction

Identifying your Outcome Impediments – Exercise

Act to channel and reduce Outcome Impediments

Module 7 Key Takeaways and Reflection

Module 7 Templates and Further Reading

Module 8: Course Summary and Action Plan

Module 8 Learning Goals

Course Summary and Key Takeaways

Creating and Reviewing your personal Action Plan

How to stay in touch

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