Path to Product Strategy Course

Go from Hunches to Evidence-informed
Product Strategy Choices

Path to Product Strategy is a 5-week course that guides you through the process of setting up an explicit Product Strategy and putting it to work through OKRs and Discovery.

Product Strategy Requires Evidence and Clarity 

Product teams that rush only to shipping the next idea from their never-ending backlog of “great” ideas will quickly lose sight of the results that matter. Features shouldn’t be built for the sake of it, but to create success for users and to drive business results.

And that's where Path to Product Strategy guides you the starting points of Product Strategy.

Key Outcomes of the Course

Understand the Drivers of your Product Strategy by getting clear on Product Vision,  Long-term Goals, Company Priorities, and Market Dynamics.

Make explicit choices about your Product Strategy direction by narrowing user segments, proven problem statements, understood competition, and focused differentiation.

Translate Product Strategy choices into action by setting OKR-level proxy metrics and transitioning into reducing uncertainty through Product Discovery.

Course Syllabus

  1. Strategy Foundations, Product Vision, and long-term goals - The direction of your Product Strategy depends on inputs like your Company Strategy, your Product Vision, and the long-term strategic goals. We'll drill into how to create clarity around these cornerstones.
  2. Audience Choices and Alternatives - Your audience determines the market you want to play and win in. Instead of solving problems for "everyone," we'll look at tactical tools to help you clarify your audience focus and how to understand their motivations and problems worth solving.
  3. Picking and Expanding on Strategic Moats - In order to win in the market you have chosen to compete in, it's crucial to know which moats you can rely on to differentiate yourself from competitors.
  4. Strategic Choices and Trade-offs - Your choices about the market determine aspects like distribution strategy, monetization strategy, and needed team capabilities and resources.
  5. Executing Product Strategy - Even a well-articulated explicit Product Strategy choice won’t automatically lead to results. That’s why it’s crucial to establish practices that help you with translating Product Strategy choices into action. We'll look at setting proxy metrics for Product Strategy choices and how to use these to define Product Discovery priorities.

Join an Upcoming Cohort

Cohort 0: August 16 - September 13, 2022 [BETA]

Enrollment for this Cohort has Closed

Cohort 1: October - November, 2022

  • 5x 1,5h live sessions with Tim and other Participants
    each Tuesday at 2:00 PM CEST
  • Homework efforts in-between sessions
  • Asynchronous 1:1 feedback on your work by Tim
  • Access to the cohort-based student community
  • Lifetime access to Path to Product Strategy Alumni forum
  • Price: 997€ (excl. VAT) or ~$1.048 USD

Note: The number of participants per cohort is limited to 12 people to ensure an effective learning environment. Once the enrollment opens, participation is based on a first-come-first-serve basis. If you'd like to be among the first to know when the registration begins without any strings attached, leave your email below.

Next Cohort Dates

October - November, 2022

Pricing

997€ (excl. VAT) or ~$1.048 USD

Payment Deadline

TBA when registration opens

Course Schedule

  • Kickoff Session
    • Introductions and goal setting for the course. Get to know your peers, learn more about how the course is structured, and ask Tim your questions.
  • Course Duration
    • The course will run over the course of five weeks. You'll work both independently and in groups on your Product Strategy details.
  • Live Group Sessions
    • We'll have 1,5-hour live group Zoom sessions on Thursdays to work through your Strategy and questions together. The live sessions will be recorded but attendance is recommended to get the most out of the cohort experience.
  • Ongoing asynchronous feedback
    • You can get asynchronous feedback on your progress and answers to your questions from other participants through the Cohort 0 Circle community space.
    • You can get asynchronous feedback on your progress and ideas directly from Tim private through Loom videos or Voxer voice messages.

Who is this Course for?

  • (Senior) Product Managers who want to shape the direction of their product without running circles around evergreen company KPIs
  • Heads of Product and VPs of Product who are looking for a new perspective on providing guidance to their product teams.
  • Product Ops Managers, Agile Coaches, and Scrum Masters who want to support product teams beyond Scrum rituals.

What Others Have to Say

Tim Herbig Product Strategy Consulting Testimonial - Quantilope

"Tim has done a great job in turning our ideas and thoughts into a product strategy. Besides the great preparation and follow-up of each day I would like to emphasize his valuable persistence in questioning the status quo. With Tim as the facilitator we have made a great step forward and are now prepared for our future journey."

Lucas Bremer, Co-Founder & CPO at Quantilope


Tim Herbig Product Discovery Coaching Testimonial - eCademy

"Tim for the win. Tim accompanied us in the development of our product strategy. His sound and at the same time pragmatic approach has helped us to link our product strategy with our business goals, to derive concrete next steps and to cast them into first OKRs. His input - both in personal workshops and through his courses and articles - not only informs our strategy work, but also helps our teams in their daily doing"

Benjamin Wüstenhagen, Managing Director & CPO at Cornelsen eCademy

Meet your Instructor, Tim Herbig

Tim Herbig Product Management Portrait

As a Product Coach, Tim has helped dozens of teams to build better products through Product Discovery, Outcome Goals, and tangible Product Strategy.

Tim’s work is informed by more than 10 years of working as a Product Leader, helping develop a broad range of B2C and B2B products.

It is his mission to help product teams become the best version of themselves. He’s convinced that cross-functional teams’ real self-organization can be built only upon trust and given autonomy to democratize as many processes as possible around building products and organizations.

Join an Upcoming Cohort

Cohort 0: August 16 - September 13, 2022 [BETA]

Enrollment for this Cohort has Closed

Cohort 1: October - November, 2022

  • 5x 1,5h live sessions with Tim and other Participants
    each Tuesday at 2:00 PM CEST
  • Homework efforts in-between sessions
  • Asynchronous 1:1 feedback on your work by Tim
  • Access to the cohort-based student community
  • Lifetime access to Path to Product Strategy Alumni forum
  • Price: 997€ (excl. VAT) or ~$1.048 USD

Note: The number of participants per cohort is limited to 12 people to ensure an effective learning environment. Once the enrollment opens, participation is based on a first-come-first-serve basis. If you'd like to be among the first to know when the registration begins without any strings attached, leave your email below.

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