Path to Product Strategy Course

Go from Hunches to Evidence-informed
Product Strategy Choices

Path to Product Strategy is a 5-week cohort-based course that guides you through shaping your Product Strategy and putting it to work through OKRs and Discovery.

Product Strategy Requires Evidence and Clarity 

Product teams that rush only to shipping the next idea from their never-ending backlog of “great” ideas will quickly lose sight of the results that matter. Features shouldn’t be built for the sake of it, but to create success for users and to drive business results.

And that's where Path to Product Strategy guides you the starting points of Product Strategy.

Key Outcomes of the Course

Understand the Patterns of Product Strategy through your Company Strategy and by creating a Strategic Narrative and describing your Playing Field.

Understand and apply a structure to choose explicit Winning Moves that help you commit to a path to win your playing field based on enough confidence so you can start de-risking instead of overthinking your starting point.

Translate your winning moves and assumptions into action by identifying and shaping leading OKR-level proxy metrics and transitioning into further reducing uncertainty through Product Discovery.

Course Curriculum

1. The Patterns of Product Strategy Framework Thinking

  • What is and isn't Product Strategy
  • The importance of Product Strategy Patterns over Strategy Templates
  • The Stable Core and Dynamic Peripherals of Product Strategy
  • Company Strategy vs. Product Strategy and Feature Strategy
  • Useful vs. Useless Product Strategy

2. Creating the Strategic Narrative

  • Your Product Vision and Long-term Strategic Goals define the WHY behind choosing your Playing Field and provide Orientation for making Winning Moves
  • How to Clarify the Company Vision and Strategy you're contributing to
  • Defining a user-centered Product Vision instead of listing Company Intentions
  • Identifying measurements of strategic success by using KPI Trees and holistic goal-setting frameworks

3. Defining the Playing Field

  • Your audience is one of the core parts that define your playing field. Instead of solving problems for "everyone," we'll look at tactical ways of thinking and framework to help you clarify your audience focus so it's in line with your vision and goals 
  • We also cover how to understand the relevant jobs of your core audiences, so you can prioritize research and testing efforts later on.
  • Products don't compete against competitors but against alternatives. By understanding who your audience is hiring today for their jobs, you understand the last puzzle piece of your playing field: Who you will be compared against

4. Identifying and Choose Winning Moves

  • You don't just want to participate on the sidelines of a playing field, but be on it to win it. Therefore, we cover channels, value propositions, and differentiators.
  • Channels don't follow the abilities of your product. That's why you have to understand the possible and best-possible channels to reach the users and buyers in your core audience.
  • To make your audience choose you, over alternatives, you have to provide value propositions, high-level features, or services that match their proven jobs. We cover tactical structures for shaping this process.
  • To sustainably get chosen by your audience, you have to know what differentiators you can rely on and which could easily be copied or attacked. We'll use moat scoring as a way to bring clarity to your positioning.

5. Strategy Synthesis and Strategy Implementation

  • Can you say what your Product Strategy is? In this session, we'll make sure you can. By using the evidence-based building blocks of the previous sessions, we cover how to synthesize insights into a concise statement for each of your Strategy choices.
  • Even a well-articulated explicit Product Strategy choice won’t automatically lead to results. We'll look at setting leading indicators for your Product Strategy choices and how to use these to define Product Discovery priorities.

Join an Upcoming Cohort

Cohort 1: November 8 - December 6, 2022

Seats for this cohort are sold out

Cohort 2: February 28 - March 29, 2023

  • 5x 2h weekly live sessions with Tim and other Participants
  • 1x 1:1 session per participant with Tim à 1h
  • Additional Kick-Off and Course Completion Celebration Sessions
  • Practical Implementation Tasks and Guidance in-between sessions
  • Continuous asynchronous 1:1 feedback on your work by Tim
  • Access to the cohort-based student community
  • Lifetime access to future self-paced video material
  • Lifetime access to the Path to Product Strategy Alumni forum
  • Price: 997€ (excl. VAT) or ~$1.020 USD

Note: The number of participants per cohort is limited to 12 people to ensure an effective learning environment. Once the enrollment opens, participation is based on a first-come-first-serve basis. If you'd like to be among the first to know when the registration begins without any strings attached, leave your email below.

Detailed Course Schedule

  • Feb 21, 2:00 PM CET: Kick-Off 🏁
  • Feb 28, 2:00 PM CET: Session 1️⃣
  • Mar 8, 2:00 PM CET: Session 2️⃣
  • Mar 15, 2:00 PM CEST: Session 3️⃣
  • Mar 22, 3:30 PM CEST: Session 4️⃣
  • Mar 29, 2:00 PM CEST: Session 5️⃣
  • Apr 5, 1:30 PM CEST: Course Completion Celebration 🎉

(all sessions will be recorded and shared in case you can't make it for one of them) 

 

Cohort 3: Q2 2023, exact dates tba

  • 5x 2h weekly live sessions with Tim and other Participants
  • 1x 1:1 session per participant with Tim à 1h
  • Additional Kick-Off and Course Completion Celebration Sessions
  • Practical Implementation Tasks and Guidance in-between sessions
  • Continuous asynchronous 1:1 feedback on your work by Tim
  • Access to the cohort-based student community
  • Lifetime access to future self-paced video material
  • Lifetime access to the Path to Product Strategy Alumni forum
  • Price: 997€ (excl. VAT) or ~$1.020 USD

Note: The number of participants per cohort is limited to 12 people to ensure an effective learning environment. Once the enrollment opens, participation is based on a first-come-first-serve basis. If you'd like to be among the first to know when the registration begins without any strings attached, leave your email below.

Next Cohort Dates

Feb 28 - Mar 28, 2023

Pricing

997€ (excl. VAT) or ~$1.020 USD

Payment Deadline

February 24, 2023

Course Procedures

  • Kickoff Session
    • Introductions and goal setting for the course. Get to know your peers, learn more about how the course is structured, and ask Tim your questions.
  • Course Duration
    • The course will run over the course of five weeks. You'll work both independently and in groups on your Product Strategy details.
  • Live Group Sessions
    • We'll have 2-hour live group Zoom sessions on Thursdays to work through new concepts, your individual Strategy progress and  to clarify questions together. The live sessions will be recorded but attendance is recommended to get the most out of the cohort experience.
  • Practical Implementation and Group Accountability
    • Each live session will end with specific tasks for the students to tackle until the next live session.
    • Students will share their commitment to action until we meet again and will have the chance to share their accomplishments in the student community to receive praise and guidance
  • Ongoing asynchronous feedback
    • You can get asynchronous feedback on your progress and answers to your questions from other participants through a dedicated Circle community space.
    • You can get asynchronous feedback on your progress and ideas directly from Tim private through Loom videos or Voxer voice messages.

Who is this Course for?

  • (Senior) Product Managers who want to shape the direction of their product without running circles around evergreen company KPIs
  • Heads of Product and VPs of Product who are looking for a new perspective on providing guidance to their product teams.
  • Product Ops Managers, Agile Coaches, and Scrum Masters who want to support product teams beyond Scrum rituals.

What Others Have to Say

Stuart Conlan Tim Herbig Product Strategy Course Testimonial Recommendation

"It has been a great experience and I feel so lucky to have been a part of this training. Tim has an excellent way of structuring his learnings in a profound and memorable way, and every lesson is focused on practical application. I intend to take these learnings and apply them in my own work, and would encourage others to take the time to think very deliberately about the inputs to their product strategy and how to articulate a strategy that is compelling, value-driven and crisp."

Stuart Conlan, Sr. Program Manager | Digital Strategy at lululemon


Sebastian Straube Tim Herbig Product Strategy Course Testimonial Recommendation

"I often see that our clients neglect creating a meaningful Product Vision and Strategy and end up being a feature factory with hundreds of backlog items. This course is a hands-on guide on creating impactful Product Strategies to achieve real outcomes instead of just applying the next new canvas. I would recommend this course to every Product Leader / Product Manager."

Sebastian Straube, Senior Product Coach at Accenture DACH

Meet your Instructor, Tim Herbig

Tim Herbig Product Management Portrait

As a Product Coach, Tim has helped dozens of teams to build better products through Product Discovery, Outcome Goals, and tangible Product Strategy.

Tim’s work is informed by more than 10 years of working as a Product Leader, helping develop a broad range of B2C and B2B products.

It is his mission to help product teams become the best version of themselves. He’s convinced that cross-functional teams’ real self-organization can be built only upon trust and given autonomy to democratize as many processes as possible around building products and organizations.

Join an Upcoming Cohort

Cohort 1: November 8 - December 6, 2022

Seats for this cohort are sold out

Cohort 2: February 28 - March 29, 2023

  • 5x 2h weekly live sessions with Tim and other Participants
  • 1x 1:1 session per participant with Tim à 1h
  • Additional Kick-Off and Course Completion Celebration Sessions
  • Practical Implementation Tasks and Guidance in-between sessions
  • Continuous asynchronous 1:1 feedback on your work by Tim
  • Access to the cohort-based student community
  • Lifetime access to future self-paced video material
  • Lifetime access to the Path to Product Strategy Alumni forum
  • Price: 997€ (excl. VAT) or ~$1.020 USD

Note: The number of participants per cohort is limited to 12 people to ensure an effective learning environment. Once the enrollment opens, participation is based on a first-come-first-serve basis. If you'd like to be among the first to know when the registration begins without any strings attached, leave your email below.

Detailed Course Schedule

  • Feb 21, 2:00 PM CET: Kick-Off 🏁
  • Feb 28, 2:00 PM CET: Session 1️⃣
  • Mar 8, 2:00 PM CET: Session 2️⃣
  • Mar 15, 2:00 PM CEST: Session 3️⃣
  • Mar 22, 3:30 PM CEST: Session 4️⃣
  • Mar 29, 2:00 PM CEST: Session 5️⃣
  • Apr 5, 1:30 PM CEST: Course Completion Celebration 🎉

(all sessions will be recorded and shared in case you can't make it for one of them) 

 

Cohort 3: Q2 2023, exact dates tba

  • 5x 2h weekly live sessions with Tim and other Participants
  • 1x 1:1 session per participant with Tim à 1h
  • Additional Kick-Off and Course Completion Celebration Sessions
  • Practical Implementation Tasks and Guidance in-between sessions
  • Continuous asynchronous 1:1 feedback on your work by Tim
  • Access to the cohort-based student community
  • Lifetime access to future self-paced video material
  • Lifetime access to the Path to Product Strategy Alumni forum
  • Price: 997€ (excl. VAT) or ~$1.020 USD

Note: The number of participants per cohort is limited to 12 people to ensure an effective learning environment. Once the enrollment opens, participation is based on a first-come-first-serve basis. If you'd like to be among the first to know when the registration begins without any strings attached, leave your email below.

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