Learn how to approach the uncertainty of running a Product Discovery, so you know...
Learn the hands-on tactics which will support you with your next Product Discovery mission.
The reason why I created this course is that I genuinely believe in the benefit of seeing Product Teams own not just the way things get built, but also which things they should focus on in the first place.
Moving beyond being a Feature Factory, regularly exercising Product Discovery is one of the key responsibilities I try to equip Product Teams around the world.
Product Discovery is a messy, hard, and often thankless job. Quite frankly, there’s no way — or need — to sugarcoat this. Product discovery is also rarely linear, let alone foreseeable.
There’s also no one-size-fits-all approach to doing it “perfectly.” As a result, product teams need to have high confidence in their ability to pick from and execute a broad range of techniques.
Product discovery can’t just be structured in the same foreseeable way as a product delivery cycle.
One common manifestation of this kind of confirmation bias is seeing team members and management getting caught up in specific solutions.
Instead, the real magic (and main challenge) of product discovery lies in working through different phases. Product discovery work is all about uncovering new user segments and understanding existing ones even better. It’s about making sense of user insights and changing user behavior through iteration and improvement.
Now, what if there were a way to organize the elements mentioned above in relation to each other? What if this connection would not only help you to get stakeholders and management on board but would also help you sideline pre-determined feature ideas?
Thankfully, there is a tool that helps you to achieve just that. And in this course, I will tell you all about it.
Understand what it really means to work towards a company-wide impact metric and how this helps with clarifying the WHY behind your Product Discovery Mission.
Learn how to identify and differentiate your target audience. Amongst others, we will discuss avoiding the common pitfall of not separating customers and users.
Get a sense for how identifying and building for Outcomes means in practice. And, most importantly, how the changes in behavior you want to create, relate to your goals.
It's time to enter the solution space. After aligning your team members and stakeholders around the problems worth solving, it's now all about effective ideation.
Just because an idea is on a post-it note doesn't mean you have to implement it. Instead, this email will teach you how to structure your validation efforts in order to avoid cluttering your product backlog.
It's time to connect the dots. This requires zooming out of the individual activities of a Product Discovery and learn how they relate to each other. So you can pursue the path with the highest contribution to your goals.
Tim Herbig is a Product Management Coach and Consultant with more than 10 years of experience in building digital products that scale and teaching product teams how to to the same.
He wants to empower Product Teams to become the best version of themselves. The majority of his content and offerings is build around this purpose. It's one of the main reasons why I get up in the morning and one of the last things I have in mind before logging-off from work in the evening.