Learn how to approach the uncertainty of running a Product Discovery, so you know...
Learn the hands-on tactics which will support you with your next Product Discovery mission.
Product Discovery is a messy, hard, and often thankless job. Quite frankly, there’s no way — or need — to sugarcoat this. Product discovery is also rarely linear, let alone foreseeable.
There’s also no one-size-fits-all approach to doing it “perfectly.” As a result, product teams need to have high confidence in their ability to pick from and execute a broad range of techniques.
That's why I've created a framework which helps you to stay on course and not get stuck.
Understand what it really means to work towards a company-wide impact metric and how this helps with clarifying the WHY behind your Product Discovery Mission.
Learn how to identify and differentiate your target audience. Amongst others, we will discuss avoiding the common pitfall of not separating customers and users.
Get a sense for how identifying and building for Outcomes means in practice. And, most importantly, how the changes in behavior you want to create, relate to your goals.
It's time to enter the solution space. After aligning your team members and stakeholders around the problems worth solving, it's now all about effective ideation.
Just because an idea is on a post-it note doesn't mean you have to implement it. Instead, this email will teach you how to structure your validation efforts in order to avoid cluttering your product backlog.
It's time to connect the dots. This requires zooming out of the individual activities of a Product Discovery and learn how they relate to each other. So you can pursue the path with the highest contribution to your goals.
Tim Herbig is a Product Management Coach and Consultant with more than 10 years of experience in building digital products that scale and teaching product teams how to to the same.
He wants to empower Product Teams to become the best version of themselves. The majority of his content and offerings is build around this purpose. It's one of the main reasons why I get up in the morning and one of the last things I have in mind before logging-off from work in the evening.