How to run an evidence-based Product Discovery with Confidence and Clarity
This Product Discovery Training Online Course will teach you how uncover and validate product ideas customers actually want to use.
Stop chasing requirements and start executing evidence-based product management
Are you tired of executing pre-determined solutions or just facilitating an exchange of opinions?
Your stakeholders can't wait for your current sprint to finish. Because you and your team can then rush onto executing the next roadmap item. You never feel like truly owning your work and feel lost when it comes to deciding what to work on next and, most importantly, if it is the right thing at all.
Structuring and executing a Product Discovery can feel like a lonely task and uncovering customer behaviors worth changing and connecting them to what the business needs seems impossible.
It simply feels unfair because other product teams and companies seem to be able to build products around user needs.
When I had become a "Certified Scrum Product Owner", I thought I knew everything it takes to build great products.
If I would only focus enough on delivering the features my stakeholders asked for in-time, I would grow as a Product Manager and improve my reputation in the company. Except, I didn't. Instead, I was asked to deliver on time again and again and stakeholders impatiently asked for "results" during rare occasions of user research.
And when I tried to apply Product Discovery processes and act on two Agile tracks simultaneously, I got lost in endless research iterations and couldn't outline a clear connection to business impacts.
With this course under your belt, you can finally feel confident about uncovering user needs and shaping a product users want to use. You will experience a new level of clarity when it comes to collecting evidence and turning it into ideas worth pursuing.
The Product Discovery Online Masterclass
This course isn't just a summary of theoretical principles or a static process which is detached from your daily reality as a Product Manager. Instead, I'm teaching you a modular system based on hands-on experience which can be applied in every industry and at every company size, helping you to become the most effective Product Manager you can be.
Here’s What You’ll Get When You Sign Up
After enrolling in the course, you get immediate access to the full course content. This way, you can pick the modules which fit the best to your current situation and can learn at your own pace. The course content will constantly get expanded and updated while you have life-long access to the material.
A Modular Framework
While we work through a series of modules which build on top of each other, the course material enables you to implement every technique individually and in the order which works best for you.
Proven Strategies and Tactics
The course material is derived from what works for the real challenges Product Teams have to deal with every day. Whether it's about connecting the dots from user insights, prioritizing discovery opportunities or aligning stakeholders.
Hands-on Material & Cases
The principles of the course are taught in a way which combines consise theoretical input with real-world examples and hands-on insights from case studies and client work I've experienced first hand during my career.
Feedback and Support
The course content and case study material is designed in a way that you can form learning groups with peers or colleagues. In addition, you become part of an active student community which supports each other.
What’s in the course
Here's how we will build your own Product Discovery Toolbox throughout the course
1
Module 1: Getting started
Learn about the principles behind this course, how to use the material for a maximum of effectiveness.
2
Module 2: A Primer on Product Discovery
Before we jump into any specific techniques, I want to help you understand the general important of Product Discovery and the Dual-Track Agile principles. We will also look at how to discover and prioritize Product Discovery opportunities and how to integrate Product Discovery activities into your day-to-day business.
3
Module 3: Creating Alignment
Alignment around your Product Discovery Opportunity with your stakeholders, boss and team is crucial for getting the autonomy to facilitate the Discovery on your own terms. Learn about the potential drag of 'Alignment Debt', practical alignment tools and how to utilize them most effectively.
4
Module 4: Executing Effective Research
Discussing ideas doesn't make sense if you're not aware of the needs and behaviors of your users and customers. We will discuss how to implement a holistic perspective on research efforts, building your research technique toolbox and take a closer look at the specifics of surveys and interviews.
5
Module 5: Generate Clarity through Impact Mapping
Staying on course and focusses is one of the biggest challenges when running a Product Discovery. Through an in-depth look at the Impact Mapping framework, a practical perspective on how to integrate it into your Product Discovery and a real world example, you will be able to bring more clarity to your routines.
6
Module 6: Facilitating Ideation Processes
After identifying rich research insights, it's time to facilitate ideation sessions in diverse teams which encourage team members and stakeholders alike to think outside the typical evolution of your product. Next to facilitation techniques for ideation workshops, we will also take a closer look at specific techniques and how to use them.
7
Module 7: Prototyping User Experiences
Turning ideas into prototyped experiences you can test with users requires the right set of tools for your situation. In this module, we will look at a broad range of tools which come in handy for creating prototypes with and without an UI.
8
Module 8: Lean Validation of Solutions
Instead of rushing into the execution of your bosses favorite feature ideas, staying disciplined when it comes to validating your solutions is crucial. In this module, I will introduce a broad range of validation techniques and demonstrate how to execute them. In addition, we will discuss how to set up and structure your validation efforts and the importance of experiment pairing.
9
Module 9: Transitioning Concepts into your Backlog
The greatest Product Discovery insights are worthless if you're not able to transition validated solutions into your backlog and execute and deliver them with a fast time-to-market. This module will help you to understand how to incorporate MVP thinking into this phase and how to utilize User Story Mapping.
10
Module 10: What's next?
Learn about the pitfalls of Continuous Product Discovery, how to avoid them, how to convince your boss on getting started with your first Product Discovery and how to get your organization/team on board for running a Product Discovery.
Bonus
Here's what's in the course beyond the videos
There's more to this course than "just" the video material. Take a look at the additional content and material you get as an student of the Product Discovery Online Masterclass
Templates & Cheat Sheets
You get access to all the templates and cheat sheets which I personally use to run a Product Discovery. These are either based on my own experiences or curated from other best-in-class practitioners.
Exclusive Q&A Calls
As an enrolled student of this course, you get access to our recurring Q&A Calls where I personally address questions and case study results from the community.
Community Access
If you're looking for sparring outside of the Q&A calls, our closed LinkedIn community is the place to go. In there, you can submit your case study output for peer review and exchange questions with students.
About Your Course Teacher,
Tim Herbig
Tim is an experienced Product Leader who has worked on a broad range of b2c and b2b products throughout the years. By putting the people on his teams first, he not only learned what it takes build a great product, but to also how to form teams which love to work together. His work is influenced by the belief in a set of core principles around how to build successful teams and products.
It is his mission to enable organizations to build better teams and help them build products which make a difference for their users and business. He believes in the value of empathy not only for users, but for one another when collaborating in Agile environments. He's convinced that true self-organization of cross-functional teams can only be build upon trust and given autonomy to democratize as many processes as possible around building products and organizations.
Here’s what people are saying
about the Course and working with me
Tobias Schneider
Head of Product at Fitogram
Tim provided me the missing pieces for next level product discovery! Hands-on and deep insights a perfect combination between theory and practice. I can highly recommend the workshop for Product Manager and executives. Thank you!
Maike Ramcke
Head of Product at SABIO
Tim tailored the Product Discovery Workshop perfectly to our topic, structured it very well and carried it out flexibly at the same time. The approach and methods chosen enabled us to focus on the underlying challenges of our users and to jointly formulate a vision and initial steps for our new product.
Christian Evers
Chief Digital Officer Engel & Völkers
Tim Herbig has conducted various product discoveries and product owner coaching sessions for us. He convinces with his methodical knowledge, his radical customer focus and his extensive experience in the development of digital products.
Małgorzata Skonieczna
Research Expert at Grupa Pracuj
Product Discovery training by Tim was full of knowledge and practice. Tim's scenario assumed intensive work and it was fully executed. At the same time Tim was open to questions and talks about internal cases/problems. I highly recommend Product Discovery workshop for whole product teams (including researchers, developers and scrum masters). It helps to see whole picture of creating the product in company and place discovery phase in it. Tim showed us how to work on the discovery process in small steps.
Stephen Bloomer
Senior Product Manager
I find the course provides a robust product discovery process whilst identifying and addressing relevant challenges that will be faced through this non linear process.
This Course will change your Career
No Product Discovery is like the other. So the goal of this course to help you learn about as many techniques as possible and teach you the skills and the confidence to execute them in the various phases of a Product Discovery. You get empowered to connect them, independent of your situation, industry, company size, resources or goal.
This course will not just help you to facilitate more effective Product Discoveries in your current company or with your current client. It’s modularity and the lifetime access to makes it also a worthwhile investment in your future career. Helping you to execute Product Discoveries in new environments with little to no ramp-up time.
To educate and certify your entire team, contact tim@herbig.co to get information about the special pricing for teams.
100% Satisfaction Guarantee for 30-Days
I offer a 30 day, no-questions-asked money back guarantee if you are not happy with the masterclass materials.
Frequently Asked Questions
Are there exercises that I need to complete?
Will I actually be able to facilitate a Product Discovery after completing the course?
Can I get my company to pay for this?
Can I find all of this information online for free?
How long do I have access to the course?
How long do I have access to Q&A calls?
Can I get a refund if I don't like the course?
I have a question I'd like answered before I buy - who should I talk to?
To educate and certify your entire team, contact tim@herbig.co to get information about the special pricing for teams.
It's good to see you
I'm driven by the belief that empowered product teams are the foundation for healthy businesses. I want to rethink how product managers learn and grow and this online course is just the first step towards a future where employees not only own their products, but also their education.
I put tons of knowledge and, more importantly, passion into creating this course to create an experience which can help YOU to change the way you work sustainably.
