How to use Adaptable Discovery Practices
to solve User Problems that drive Business Results

Product Discovery is more than talking to users. But it's easy for teams to be held back by an overwhelm of frameworks and "do it right." When the thing matters are their iteration toward reducing uncertainty.

If you strip away all the frameworks, buzzwords, and "best practices," the core intention of Product Discovery is about the data-informed reduction of uncertainty regarding problems worth solving and solutions worth building through a series of nonlinear activities conducted as a cross-functional team.

That’s why this training focuses on helping you understand individual Discovery context and when to apply what technique to make progress, over just introducing new canvases or frameworks.

Learning Goals

• Frame your Product Discovery through Strategy, OKRs, and Product Roadmaps to identify and prioritize the right Problem Space.
• Structure Product Discovery participation and day-to-day integration
• Articulate research intent to choose and combine the proper research techniques for your problem with a short lead time to insight.
• How to plan, execute, and synthesize qualitative and quantitative research to generate reliable problem understanding
• Using Impact Mapping to connect insights, solutions, and experiments to overarching business goals.
• Develop a structure for testing generated ideas to enable evidence-informed decision-making.

Concepts Covered

• Dual-track Agile
• Product Discovery OKRs
• Product Discovery Collaborator Model
• Product Discovery Check-ins
• Alignment One-Pager formats
• Impact Mapping
• Research Intent Questions
• Research and Testing technique categories
• Idea Validation Grid

For whom is this Training?

• (Senior) Product Managers who want to go beyond measuring efficiency through Story Points and Velocity.
• Heads of Product and VPs of Product who are looking for a new perspective on enabling their product teams.
• UX Designers who want to participate in user-centered discussions beyond wireframes and pixels.
• Product Ops Managers, Agile Coaches, and Scrum Masters who want to support product teams beyond Scrum rituals.
• Engineers who want to engage in Product Discovery before it's time to start talking about solutions.
  

What’s included in your Ticket?

• Hands-on 1-, 2-, or 3-day live training
• The opportunity to engage and discuss with fellow (aspiring) Discovery practitioners
• Several practical examples and cases across industries and company sizes
• Plenty of opportunities to ask questions about the application in your context during the additional Office Hours
• Continued access to the Miro board, including all slides and exercises
• 10% discount on all of my self-paced courses to continue your connected learning journey
• Further reading recommendations
• A really good time ;)

Join an Upcoming Training

Reach out directly via hello@herbig.co for custom in-house training options or check out my full services overview for more information.

What Others Have to Say

Timing

• Two (2) or Three (3) consecutive days of 4.5-hour sessions via Zoom and Miro, including enough breaks to stay sharp the entire time.
• One (1) or Two (2) days of 8-hour sessions on-site
• Optional 30 minutes of office hours after each session.

Training Certificate and Continued Learning

• You can request a certificate of completion for your LinkedIn profile or as a PDF.
• You can continue your learning journey toward practical, Outcome-oriented practices through a 10% discount on my self-paced Product Strategy, Product OKRs, or Product Discovery course offerings.

Meet your Instructor, Tim Herbig

As a Product Management Coach and Consultant, Tim Herbig enables product teams to make more evidence-informed decisions in line with their strategic choices by connecting the dots of Product Strategy, OKRs, and Product Discovery.

For over 10 years, he has worked in various in-house and consulting roles as a Product Manager and Head of Product. I constantly challenged myself to make an evidence-informed way of working in industries like publishing, professional networking, and building Enterprise-level b2b SaaS applications. I know what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.

He now helps product teams develop and implement better practices that help them progress in their context instead of chasing artificially created "best practices." I achieve that through hands-on training, coaching offerings, in-depth courses, and intriguing content.

Your Questions, Answered