Product discovery Workshop
How to use Adaptable Discovery Practices
to solve User Problems that drive Business Results
This workshop teaches you to use discovery methods that provide reliable evidence for product decisions instead of completing research activities that look impressive but don't guide what to build.
Most product teams confuse completing research activities with reducing uncertainty. They chase the "perfect" framework and diligently follow every step of prescribed methods, but their discovery becomes endless exploration that doesn't connect to strategic priorities or provide decision-grade insights.
Real Progress in product discovery happens when you use evidence to reduce uncertainty about what problems are worth solving and what solutions are worth delivering—not just gather interesting customer feedback.
That’s why this training focuses on helping you understand individual Discovery context and when to apply what technique to make progress, over just introducing new canvases or frameworks.
Learning Goals
By the end of this workshop, you will be able to:
- Focus discovery efforts on strategically relevant problems using impact mapping to connect customer insights to business goals
- Distinguish between weak signals and strong evidence to make decisions based on reliable insights, not anecdotal feedback
- Articulate research intent to choose and combine the proper research techniques for your problem with a short lead time to insight.
- How to plan, execute, and synthesize qualitative and quantitative research to generate reliable problem understanding
- Using Impact Mapping to connect insights, solutions, and experiments to overarching business goals.
- Develop a structure for testing generated ideas to enable evidence-informed decision-making.
- Right-size discovery investment to match decision stakes instead of pursuing perfect certainty
Concepts Covered
Real Progress vs. Alibi Progress in Discovery
- Why most discovery becomes research theater instead of uncertainty reduction
- The difference between completing activities and gathering decision-grade evidence
- How to recognize when you're optimizing for process correctness over practical learning
The Two Discovery Attributes
- Targeted: Focus on problems that matter for strategic business goals, not every interesting customer issue
- Evidence-informed: Move from weak signals to strong evidence that can guide product decisions
Impact Mapping for Targeted Discovery
- Using Impact, Actors, Outcomes, Outputs, and Experiments to connect customer problems to business goals
- Quality checks for each level to ensure discovery stays focused on strategic priorities
- Adapting the approach whether you start from problems, solutions, or strategic mandates
Evidence Strength Assessment
- Evaluating insights across "real vs. anecdotal" and "relevant vs. lip service" dimensions
- Matching research questions to appropriate methods for stronger evidence
- Strengthening evidence in problem space (understanding what's worth solving) and solution space (validating what's worth building)
Practical Implementation
- Techniques for choosing methods based on what you need to learn, not what process you should follow
- Approaches for balancing discovery investment with decision timelines
- Methods for connecting discovery insights to strategy and OKRs
For whom is this Training?
- (Senior) Product Managers who want to go beyond measuring efficiency through Story Points and Velocity.
- Heads of Product and VPs of Product who are looking for a new perspective on enabling their product teams.
- UX Designers who want to participate in user-centered discussions beyond wireframes and pixels.
- Product Ops Managers, Agile Coaches, and Scrum Masters who want to support product teams beyond Scrum rituals.
- Engineers who want to engage in Product Discovery before it's time to start talking about solutions.
What’s included in your Ticket?
- In-person Events only: Softcover Workbook containing all materials, exercise instructions, and space for reflecting for you to keep and revisit in the future
- Non-conference events only: 30-day access to my self-paced Strategy course for complementary learning (access granted after the training)
- In-person Events only: A light breakfast, healthy lunch, snacks, as well as hot and cold beverages
- A Certificate of Completion for your LinkedIn profile
- 8 hours (in-person) of hands-on concepts and guided practical implementation exercises
- 60 minutes of Office Hours Q&A right after the official workshop end
- A really good time ;)
Join an Upcoming Training
No public workshops planned - Reach out to discuss a bespoke in-house workshop for your team.
For self-paced Discovery education, check out my Adaptable Product Discovery Course
What Others Have to Say
"What I particularly appreciated about Tim’s approach is how he positions Discovery as the bridge between product strategy, goals, and execution. It’s not just about talking to customers more often; it's a practical, systematic way to integrate Discovery into everyday product work, combined with many useful Frameworks.
The training strengthened collaboration within our product trios and helped create a more discovery-focused, evidence-driven mindset across the organization. I’d highly recommend it to any team looking to build stronger discovery practices."
Inken Petersen, Director UX at Aroundhome
"Tim has been an invaluable asset in guiding us through the challenging decision-making process for our product direction. His unique talent lies in distilling complex concepts into actionable steps, following a pragmatic approach that effectively closed gaps in our product strategy while ensuring alignment with our business goals. Tim's objective analysis and skill in facilitating productive discussions were highly effective, enabling us to make well-informed decisions. Looking ahead, we have solid plans to continue collaborating with Tim to expand the impact of our strategic decisions within our product teams, with a primary emphasis on harnessing the power of product discovery."
Steven van Hengstum,
Head of Product Management at NDI (Northern Digital Inc.)
"Tim’s depth and breadth of working knowledge has been invaluable in helping our product teams on their journey towards better product practices. Whether it’s through product discovery training and 121 coaching, ask-me-anything sessions or OKR coaching, Tim has enabled our product people to gain a much deeper understanding of user centric product development and develop an outcome-driven approach. His adaptable toolkits provide the essential techniques to help teams collaborate quickly and iteratively towards meaningful outcomes, and his collaborative and supportive approach means he’s an absolute pleasure to work with."
Sarah Reeves, Product Operations Manager at StepStone
FAQ
Will I get a copy of the presentation used in class?
You will receive a pdf document containing the slides shown in training and references and links to books and articles. The used Miro board will also remain active, allowing you to revisit your exercise outputs. I share the links and resources after the course has taken place, usually on the next da
Do you offer company-specific training?
You will receive a pdf document containing the slides shown in training and references and links to books and articles. The used Miro board will also remain active, allowing you to revisit your exercise outputs. I share the links and resources after the course has taken place, usually on the next da
Can I pay by invoice?
Yes, you can pay by invoice if paying by credit card is not an option for you. To do so, please contact me directly via hello@herbig.co and share how many places you want to book. Please note that a place is guaranteed when the invoice has been settled.
How many participants can attend in total?
This workshop is limited to a maximum of 25 attendees. This ensures that they are small enough to answer specific questions and big enough to have a sufficiently diverse group and engaging discussions.
Meet your Instructor, Tim Herbig
As a Product Management Coach and Consultant, Tim Herbig enables product teams to make more evidence-informed decisions in line with their strategic choices by connecting the dots of Product Strategy, OKRs, and Product Discovery.
For over 10 years, he has worked in various in-house and consulting roles as a Product Manager and Head of Product. I constantly challenged myself to make an evidence-informed way of working in industries like publishing, professional networking, and building Enterprise-level b2b SaaS applications. I know what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.
He now helps product teams develop and implement better practices that help them progress in their context instead of chasing artificially created "best practices." I achieve that through hands-on training, coaching offerings, in-depth courses, and intriguing content.
Copyright 2026
Copyright 2026