Product Management OKRs workshop
How to Measure Strategic Progress
This workshop skips the basics and general advice you can find elsewhere. Instead, it teaches you to create OKRs that guide daily prioritization decisions instead of quarterly reporting exercises that nobody uses.
Most product teams confuse having OKRs with having meaningful goals. They follow rigid frameworks about "outcomes over outputs" and chase the perfect objective statement, but their OKRs become reporting theater that doesn't influence actual work prioritization.
Real Progress with product OKRs happens when your goals help teams measure progress toward strategic priorities and adjust actions accordingly—not just track numbers for stakeholder updates.
Learning Goals
By the end of this workshop, you will be able to:
✅ Create OKRs that sit within your team's sphere of influence rather than chasing metrics you can't actually move
✅ Connect Key Results to validated customer problems instead of measuring arbitrary business aspirations
✅ Align OKRs with strategic choices so they measure progress on what actually matters for your context
✅ Design leading indicators that provide feedback quickly enough to guide course corrections
✅ Audit existing OKRs using quality checks that reveal whether they drive decisions or just create busywork
✅ Draft and measure useful OKRs for different types of Product Teams: Whether it’s a high-traffic b2c or internal-facing product
✅ Integrate OKRs into the everyday decision-making of Product Discovery and Product Delivery
Concepts Covered
Real Progress vs. Alibi Progress in OKRs
- Why most OKRs become reporting theater instead of decision-making tools
- The difference between having OKRs and having meaningful goals
- How to recognize when you're optimizing for OKR correctness over practical value
The Four OKR Attributes
- Influenceable: Focus on metrics within your team's sphere of influence
- Evidence-informed: Measure problems worth solving based on reliable customer insights
- Strategic: Connect to current strategic priorities, not recycled KPIs
- Leading: Detect progress quickly enough to steer actions mid-cycle
From Strategy to Measurable Progress
- How strategic choices become OKR components
- Translating customer problems into meaningful Key Results
- Using discovery insights to create evidence-informed metrics
- Quality checks for each attribute to ensure OKRs drive Real Progress
Practical Implementation
- Techniques for right-sizing OKR ambition to your team's reality
- Methods for connecting OKRs to daily prioritization decisions
- Approaches for adapting OKRs mid-cycle based on evidence, not rigid adherence
For whom is this Training?
This workshop is relevant to individuals whether you already use OKRs in your company or are in the planning stages of adopting them.
- (Senior) Product Managers who want to stop copying & pasting backlog items and tasks into OKR tools and Excel spreadsheets for a “reporting meeting” with stakeholders and management
- Heads of Product and VPs of Product who want to make OKRs a helpful vehicle for communicating priorities and measuring progress for the teams in their area
- Product Operations Managers, OKR Experts, Scrum Masters, and Agile Coaches who want to support Product Teams with the adoption of OKRs
- UX and Engineering Product Team members who want to improve their capability to participate and influence goal-setting in their company
What’s included in your Ticket?
- In-person Events only: Softcover Workbook containing all materials, exercise instructions, and space for reflecting for you to keep and revisit in the future
- Non-conference events only: 30-day access to my self-paced OKRs course for complementary learning (access granted after the training)
- In-person Events only: A light breakfast, healthy lunch, snacks, as well as hot and cold beverages
- A Certificate of Completion for your LinkedIn profile
- 8 hours (in-person) of hands-on concepts and guided practical implementation exercises
- 60 minutes of Office Hours Q&A right after the official workshop end
- A really good time ;)
Join an Upcoming Live Workshop
🇩🇪 From Product Strategy to Strategic Goals (German)
May 4, 2026 - Cologne, Germany
From Product Strategy to Strategic Goals (English)
For self-paced OKR education, check out my Outcome OKRs for Product Teams Course.
For bespoke in-house workshop options, please set up a call through my services overview page.
What Others Have to Say
"With so many books and others resources available on the topic of OKRs, it’s difficult to know who to believe when it comes to how to get the best out of the framework. Tim’s OKRs education deliberately sets out not to teach you ‘best practice’, but to equip you with the knowledge and skills to understand the consequences of your choices, and to come to your own conclusion on what really is ‘best’ for you and your company. The content is easy to consume, really clear, and very informative. Implementing a successful system of OKRs is always going to be a journey, but this course will dramatically shorten its length."
Grant Turtle, Head Of Product Portfolio Planning at StepStone
FAQ
Will I get a copy of the presentation used in class?
You will receive a pdf document containing the slides shown in training and references and links to books and articles. The used Miro board will also remain active, allowing you to revisit your exercise outputs. I share the links and resources after the course has taken place, usually on the next da
Do you offer company-specific training?
You will receive a pdf document containing the slides shown in training and references and links to books and articles. The used Miro board will also remain active, allowing you to revisit your exercise outputs. I share the links and resources after the course has taken place, usually on the next da
Can I pay by invoice?
Yes, you can pay by invoice if paying by credit card is not an option for you. To do so, please contact me directly via hello@herbig.co and share how many places you want to book. Please note that a place is guaranteed when the invoice has been settled.
How many participants can attend in total?
This workshop is limited to a maximum of 25 attendees. This ensures that they are small enough to answer specific questions and big enough to have a sufficiently diverse group and engaging discussions.
Meet your Instructor, Tim Herbig
As a Product Management Coach and Consultant, Tim Herbig enables product teams to make more evidence-informed decisions in line with their strategic choices by connecting the dots of Product Strategy, OKRs, and Product Discovery.
For over 10 years, he has worked in various in-house and consulting roles as a Product Manager and Head of Product. I constantly challenged myself to make an evidence-informed way of working in industries like publishing, professional networking, and building Enterprise-level b2b SaaS applications. I know what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.
He now helps product teams develop and implement better practices that help them progress in their context instead of chasing artificially created "best practices." I achieve that through hands-on training, coaching offerings, in-depth courses, and intriguing content.
Copyright 2026
Copyright 2026