Tim Herbig

Tim Herbig

FREE Live Webinar

Fixing Your Product Strategy in Real Time

From OKR Theater to
Pragmatic Outcome Steering

A live clinic on real product strategies, now that AI makes every value proposition and differentiation sound the same.

Come with your real-life questions; leave with answers you can implement immediately.

Sep 10 at 5:00 PM CEST | 11:00 AM EST | 8:00 AM PT
60-Minute Hands-on Live Session

How to reset your OKRs for value without dogmatic processes, when AI is shipping faster than your goals can keep up. A live webinar for product teams who are tired of OKR cycles that report on activity instead of steering decisions.

Come with your real-life questions, leave with answers you can implement immediately.

Sep 10 at 5:00 PM CEST | 11:00 AM EST | 8:00 AM PT
60-Minute Hands-on Live Session

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Here's what you're going to get out of this free Masterclass

Takeaway #1

How the Stupidity Flip exposes Product Strategy without Choice: Flip any strategic choice to its opposite. If the opposite is plainly stupid, you wrote a platitude. If a sane competitor could pick it, you made a real choice. You'll watch it run until you can run it yourself.

Takeaway #2

How to Tell Whether AI Belongs in Your Strategy: Putting AI in your winning moves gives you a claim that every competitor can make on the same day. I'll show you where the actual choice sits and how to test whether it survives contact with real customers.

Takeaway #3

Traffic-Light Testing Your Product Strategy: AI component or not, you need to know which parts of your strategy are proven and which are still only assumed, so you stop investing in the ones nobody has checked.

Live Participant BONUS

The Strategy Component Quality Checks: Show up live and get the working sheet I use for Product Strategy sparring, so you can run your own strategy through it and run the clinic with your own team.

My goal with this webinar?
Deliver more value in 60 min than most people do with their paid products… for free!

Luckily, you don’t have to take my word for it.
Here’s what previous attendees have said after attending one of my free live masterclasses:

Who Is This Webinar For?

✅ This webinar is for you IF...

  • You have a product strategy document, but it never seems to help you say no to the request that landed this morning.
  • Your strategy mentions AI somewhere, and you can't tell whether that's a real choice or a sentence every competitor could write.
  • You keep investing in strategic bets, but you couldn't say which of them are proven and which are still only assumed.
  • You're tired of chasing "correctness" in strategy templates instead of making choices your team can act on.

❌ This is NOT for you if...

  • You want a formula for writing a better strategy statement.
  • You want me to hand you your strategy instead of testing the one you have.
  • You think a strategy problem can be fixed without touching goals or discovery.
Claim your free spot

About your Host, Tim Herbig

I've spent 16 years in the trenches of Product Management. For 9 of those years, I served as Product Manager and Head of Product for some of Germany's largest digital products.

For the past 6 years, I've worked as a Product Coach helping teams at XING, Lufthansa, The StepStone Group, idealo, and MOIA turn vague strategic direction into choices their teams can act on Monday morning.

I wrote Real Progress: How to Connect the Dots of Product Strategy, OKRs, and Discovery because the gap between a strategy document and strategic clarity is where most of the work sits, and almost nobody teaches it. This session is the diagnostic half of that work, run live.

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