Product Strategy Resources Hub

Whether you're new to Product Strategy or want to level up the way you and your team think strategically through concrete tactics and frameworks, this is your hub for Product Strategy knowledge, bundling my best writing, videos, courses, and services on that topic.

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A Product Team's Guide to
Product Strategy Foundations

In this guide, I will summarize some of the essential practices required for Product Teams to own and shape their Product Strategy to guide the activities of defining Roadmaps, Product OKRs, and Product Discovery.

Top Product Strategy Resources

Articles on Product Strategy

Product Strategy Patterns Article Preview Image (2022)

How to Focus on Product Strategy Patterns, Not Templates

Creating Product Strategy isn‘t a set of questions you answer on a piece of paper or a series of exercises you complete in one 2-hour workshop. Instead, it‘s a range of activities and iterations that have to be developed through ongoing work. But where should you start?

Product Vision vs. Product Strategy Article Preview Image (2022)

Product Strategy vs. Product Vision: What is the Difference?

Product teams often lump together terms like vision, mission, strategy, and values. It’s tempting to download generic templates, but filling in the blanks won’t cut it. In this article, I’ll clearly differentiate Product Strategy and Product Vision and show how they relate to each other.

B2B vs. B2C Product Strategy - Differences and Similarities Article Preview Image (2022)

B2B vs. B2C Product Strategy: Similarities and Differences (with Examples)

Approaching Product Strategy for B2B vs. B2C is often perceived as vastly different. But they are more similar than most product teams think. In this article, I’ll map some of the similarities and differences I’ve seen, and consult with B2B and B2C product leaders about their experiences.

Product Strategy Choices Article Preview Image (2022) v2

Product Strategy Choices: Pursuing Explicit Priorities as a Product Team

Does your Product Strategy tell you to “make the product better” and to “be more like Spotify”? If yes, it’s probably not that useful. In this article, I’m going to show you how to arrive at Product Strategy choices for your product and how to translate them into action using OKRs.

How to define an ambitious Product Vision to drive your Product Strategy Article Preview Image (2022)

How to define an ambitious Product Vision to drive your Product Strategy

Using features to describe your Product Vision is like trying to convince fellow hikers to join you on an ambitious route by describing the capabilities of your boots. This article helps you and your team to keep your eyes on the ambitious future state you want to create.

Videos on Product Strategy

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Product Strategy Choices: Defining and Executing them through OKRs

Effective Product Strategy is about articulating explicit choices and making sure they get executed and measured. In this video, I’m going to show you how to arrive at Product Strategy choices for your product and how to translate them into action using OKRs.

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Product Vision vs Product Strategy: What‘s the Difference?

Differentiating Product Vision vs. Product Strategy is not just about semantics. If you understand the difference between them, you can actually use Vision to help drive bold Strategy. In this video, I’ll clearly differentiate Product Vision from Product Strategy and show how they relate to and benefit each other.

Courses on Product Strategy

Product Strategy Choices need to be translated into Proxy Key Results

Cohort-based Path to Product Strategy Course for Live Learning with Peers

Path to Product Strategy is a 5-week course that guides you through the process of setting up an explicit Product Strategy and putting it to work through OKRs and Discovery. PTPS creates the starting points of your Product Strategy.

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Practical Product Strategy Training to enable Outcome-oriented Decision-Making

This workshop teaches you practical tools and processes to create and communicate actionable Product Strategy. In it, you’ll learn about helpful frameworks for your everyday work and apply them to your situation.

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