Product Strategy Training

Enable Focused Product Decision-Making

This training teaches you the skills and techniques to structure ongoing strategic thinking to communicate and implement Product Strategy choices.

Effective Product Strategy is about the ongoing and collaborative creation of coherent choices that allow Product Teams to execute with focus and a clear connection to their Vision.

Learning Goals

  • Understand the scope of Product Strategy and how it fits with your Company Strategy.
  • Create an inspiring Strategic Narrative through a user-centered Product Vision and North Star Metric.
  • Clearly define your Strategic "Playing Field" through prioritized audiences, the progress they care about, and the alternatives your product is up against.
  • Align value proposition with audience jobs and focus on differentiators that help you get chosen over competitors.
  • Execute your Product Strategy by connecting it to your OKRs, and Product Roadmap.
Product Strategy Patterns across Company, Product, and Feature Strategy Levels

Concepts Covered

  • Useful Product Strategy over Good Product Strategy
  • Company Strategy vs. Product Strategy vs. Feature Strategy
  • Connected Product Strategy Patterns to form Coherent Choices
  • Product Vision and North Star Metric Development
  • Audience Trees to identify Strategy Wedges
  • Jobs-thinking and Value Proposition Design
  • Differentiation Scoring
  • Synthesizing and Communicating Product Strategy Choices through Statements and Frameworks
  • Leading OKRs derived Product Strategy Choices

For whom is this Training?

  • Heads of Product and VPs of Product looking for a new perspective on enabling the goal-definition and decision-making of product teams and departments.
  • (Senior) Product Managers who want to provide their product teams clarity and inspiration beyond the next Sprint.
  • Product Ops Managers, Agile Coaches, and Scrum Masters want to support product teams beyond Scrum rituals.
  • UX and Engineering Product Team members want to engage in continuous strategic discussions beyond Product Delivery.

What’s included in your Ticket?

  • Hands-on 1-, 2-, or 3-day live training
  • The opportunity to engage and discuss with fellow Strategy learners
    Several practical examples and cases across industries and company sizes
  • Plenty of opportunities to ask questions about the application in your context during the additional Office Hours
  • Continued access to the Miro board, including all slides and exercises
  • 10% discount on all of my self-paced courses to continue your connected learning journey
  • Further reading recommendations
  • A really good time ;)

Join an Upcoming Training

Digital: Jun 13/14/15 2023 | 09:00 AM - 1:30 PM (GMT +1)

Reach out directly via for custom in-house training options or check out my full services overview for more information.

What Others Have to Say

Sven Ferber Tim Herbig Product Strategy Recommendation

"Tim helped us in our product area to gain a uniform understanding of the topic of product strategy. In addition to the theory, the accompanying practical group work, in particular, ensured that what we had learned could be applied directly. When working with Tim, you notice that he has immense experience and can easily get to grips with new domains."

Sven Ferber, Director Technology at Chrono24


  • Two (2) or Three (3) consecutive days of 4.5-hour sessions via Zoom and Miro, including enough breaks to stay sharp the entire time.
  • One (1) or Two (2) days of 8-hour sessions on-site
  • Optional 30 minutes of office hours after each session.

Training Certificate and Continued Learning

  • You can request a certificate of completion for your LinkedIn profile or as a PDF.
  • You can continue your learning journey toward practical, Outcome-oriented practices through a 10% discount on my self-paced Product Strategy, Product OKRs, or Product Discovery course offerings.

Meet your Instructor, Tim Herbig

Tim Herbig Product Management Portrait

As a Product Management Coach and Consultant, Tim Herbig enables product teams to make more evidence-informed decisions in line with their strategic choices by connecting the dots of Product Strategy, OKRs, and Product Discovery.

For over 10 years, he has worked in various in-house and consulting roles as a Product Manager and Head of Product. I constantly challenged myself to make an evidence-informed way of working in industries like publishing, professional networking, and building Enterprise-level b2b SaaS applications. I know what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.

He now helps product teams develop and implement better practices that help them progress in their context instead of chasing artificially created "best practices." I achieve that through hands-on training, coaching offerings, in-depth courses, and intriguing content.

Your Questions, Answered

How many participants can attend in total?

This training is limited to a maximum of 25 attendees. This ensures that they are small enough to answer specific questions and big enough to have a sufficiently diverse group and engaging discussions.

How many people from the same company can attend?

We limit the number of employees from the same company to five attendees per course. This ensures a balanced class and avoids the specific challenges of one company dominating the discussions.

Which tools do I need to attend the training?

The on-site training doesn’t require any special equipment. You’ll receive your personal workbook for notetaking and completing the exercises.

The digital training uses Zoom and Miro to deliver the content and complete the exercises. You don’t need your accounts for this since all the links will be provided. But you have to ensure that your (work) computer allows the access to both tools. While Miro and Zoom work well in the browser, I recommend trying to install/use the native apps.


Will I get a copy of the presentation used in class?

You will receive a pdf document containing the slides shown in training and references and links to books and articles. The used Miro board will also remain active, allowing you to revisit your exercise outputs. I share the links and resources after the course has taken place, usually on the next day.

Do you offer company-specific training?

If you are interested in having Tim teach one of his training formats for your organization, then please get in touch via

Can I pay by invoice?

Yes, you can pay by invoice if paying by credit card is not an option for you. To do so, please contact me directly via and share how many places you want to book. Please note that a place is guaranteed when the invoice has been settled.