Product Strategy Workshop

Enable Focused Product Decision-Making

This workshop teaches you the skills and techniques to structure ongoing strategic thinking to communicate and implement Product Strategy choices.

Effective Product Strategy is about the ongoing and collaborative creation of coherent choices that allow Product Teams to execute with focus and a clear connection to their Vision.

Learning Goals

  • Understand the scope of Product Strategy and how it fits with your Company Strategy.
  • Create an inspiring Strategic Narrative through a user-centered Product Vision and North Star Metric.
  • Clearly define your Strategic "Playing Field" through prioritized audiences, the progress they care about, and the alternatives your product is up against.
  • Align value proposition with audience jobs and focus on differentiators that help you get chosen over competitors.
  • Execute your Product Strategy by connecting it to your OKRs, and Product Roadmap.
Product Strategy Patterns across Company, Product, and Feature Strategy Levels

Concepts Covered

  • Useful Product Strategy over Good Product Strategy
  • Company Strategy vs. Product Strategy vs. Feature Strategy
  • Recognizing and connecting Product Strategy Patterns to form coherent choices
  • Product Vision and North Star Metric Development
  • Audience Trees to identify Strategy Wedges
  • Jobs-thinking and Value Proposition Design
  • Differentiation Scoring
  • Synthesizing and Communicating Product Strategy Choices through Statements and Frameworks
  • Leading OKRs derived Product Strategy Choices

For whom is this Training?

  • Heads of Product and VPs of Product looking for a new perspective on enabling the goal-definition and decision-making of product teams and departments.
  • (Senior) Product Managers who want to provide their product teams clarity and inspiration beyond the next Sprint.
  • Product Ops Managers, Agile Coaches, and Scrum Masters want to support product teams beyond Scrum rituals.
  • UX and Engineering Product Team members want to engage in continuous strategic discussions beyond Product Delivery.

What’s included in your Ticket?

  • In-person Events only: Softcover Workbook containing all materials, exercise instructions, and space for reflecting for you to keep and revisit in the future
  • Non-conference events only: 30-day access to my self-paced Strategy course for complementary learning (access granted after the training)
  • In-person Events only: A light breakfast, healthy lunch, snacks, as well as hot and cold beverages
  • A Certificate of Completion for your LinkedIn profile
  • 8 hours (in-person) of hands-on concepts and guided practical implementation exercises
  • 60 minutes of Office Hours Q&A right after the official workshop end
  • A really good time ;)

Upcoming Live Workshops

November 14, 2024 in Cologne, Germany | 09:00 AM - 5:00 PM


For self-paced and cohort-based Strategy education,
check out my Path to Product Strategy Course.

For bespoke in-house workshop options, please set up a call through my services overview page.

What Others Have to Say

Sven Ferber Tim Herbig Product Strategy Recommendation

"Tim helped us in our product area to gain a uniform understanding of the topic of product strategy. In addition to the theory, the accompanying practical group work, in particular, ensured that what we had learned could be applied directly. When working with Tim, you notice that he has immense experience and can easily get to grips with new domains."

Sven Ferber, Director Technology at Chrono24

FAQ

Will I get a copy of the presentation used in class?

You will receive a pdf document containing the slides shown in training and references and links to books and articles. The used Miro board will also remain active, allowing you to revisit your exercise outputs. I share the links and resources after the course has taken place, usually on the next da

Do you offer company-specific training?

You will receive a pdf document containing the slides shown in training and references and links to books and articles. The used Miro board will also remain active, allowing you to revisit your exercise outputs. I share the links and resources after the course has taken place, usually on the next da

Can I pay by invoice?

Yes, you can pay by invoice if paying by credit card is not an option for you. To do so, please contact me directly via hello@herbig.co and share how many places you want to book. Please note that a place is guaranteed when the invoice has been settled.

How many participants can attend in total?

This workshop is limited to a maximum of 25 attendees. This ensures that they are small enough to answer specific questions and big enough to have a sufficiently diverse group and engaging discussions.

Meet your Instructor, Tim Herbig

Tim Herbig Picture (2023)

As a Product Management Coach and Consultant, Tim Herbig enables product teams to make more evidence-informed decisions in line with their strategic choices by connecting the dots of Product Strategy, OKRs, and Product Discovery.

For over 10 years, he has worked in various in-house and consulting roles as a Product Manager and Head of Product. I constantly challenged myself to make an evidence-informed way of working in industries like publishing, professional networking, and building Enterprise-level b2b SaaS applications. I know what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.

He now helps product teams develop and implement better practices that help them progress in their context instead of chasing artificially created "best practices." I achieve that through hands-on training, coaching offerings, in-depth courses, and intriguing content.

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