Product Strategy Workshop
Enable Focused Product Decision-Making
This workshop teaches you how to build a pragmatic product strategy that enables confident and clear yes/no decisions, connects to your company strategy, and your goal setting.
Most product teams confuse having a strategy document with having strategic clarity. They spend weeks perfecting frameworks and creating detailed analysis, but when opportunities arise, they're back to lengthy debates and decisions based on whoever speaks loudest.
Real Progress in product strategy happens when you can confidently say yes or no to opportunities because your strategy creates genuine focus, not just impressive presentations.
Learning Goals
✅ Distinguish between strategy that looks good and strategy that works in daily decision-making
✅ Apply the three strategy attributes (Decisive, Layered, Executable) to create focus over theoretical correctness
✅ Build strategy components that connect to your specific business context rather than following rigid templates
✅ Audit existing strategies using quality checks that reveal gaps between strategy theater and strategic clarity
✅ Connect product strategy to company strategy without losing focus through endless cascading exercises
Concepts Covered
Real Progress vs. Alibi Progress in Strategy
- Why most strategies fail to guide actual decisions
- The difference between strategy documents and strategic clarity
- How to recognize when you're optimizing for presentation over practicality
The Three Strategy Attributes
- Decisive: Making choices that help you say no to opportunities
- Layered: Connecting product strategy to company strategy effectively
- Executable: Translating strategic choices into daily decision-making
Strategy Components and Frameworks
- Strategic Narrative, Playing Field, and Winning Moves as building blocks
- Adapting Business Model Canvas, Product Strategy Canvas, and other tools to your context
- Quality checks for each component to ensure they create real focus
Practical Implementation
- Techniques for making strategic choices that stick
- How to connect strategy layers without rigid cascading
- Methods for keeping strategy alive in quarterly planning and roadmap decisions
For whom is this Training?
- Heads of Product and VPs of Product looking for a new perspective on enabling the goal-definition and decision-making of product teams and departments.
- (Senior) Product Managers who want to provide their product teams clarity and inspiration beyond the next Sprint.
- Product Ops Managers, Agile Coaches, and Scrum Masters want to support product teams beyond Scrum rituals.
- UX and Engineering Product Team members want to engage in continuous strategic discussions beyond Product Delivery.
What’s included in your Ticket?
- In-person Events only: Softcover Workbook containing all materials, exercise instructions, and space for reflecting for you to keep and revisit in the future
- Non-conference events only: 30-day access to my self-paced Strategy course for complementary learning (access granted after the training)
- In-person Events only: A light breakfast, healthy lunch, snacks, as well as hot and cold beverages
- A Certificate of Completion for your LinkedIn profile
- 8 hours (in-person) of hands-on concepts and guided practical implementation exercises
- 60 minutes of Office Hours Q&A right after the official workshop end
- A really good time ;)
Upcoming Live Workshops
🇩🇪 From Product Strategy to Strategic Goals (German)
May 4, 2026 - Cologne, Germany
From Product Strategy to Strategic Goals (English)
For self-paced and cohort-based Strategy education,
check out my Path to Product Strategy Course.
For bespoke in-house workshop options, please set up a call through my services overview page.
What Others Have to Say
"Tim helped us in our product area to gain a uniform understanding of the topic of product strategy. In addition to the theory, the accompanying practical group work, in particular, ensured that what we had learned could be applied directly. When working with Tim, you notice that he has immense experience and can easily get to grips with new domains."
"I found Tim’s workshop to be a valuable and highly applicable dive and exercise into what a product strategy should be and how to start thinking about and crafting one for our own products. The training was well structured, had a good balance of theory and practice and the materials, workbook and activities are still enabling us to apply the learnings for our existing products. I definitely recommend the workshop and Tim’s approach."
Alexandru Bleau, Senior Product Manager at E.ON One
FAQ
Will I get a copy of the presentation used in class?
You will receive a pdf document containing the slides shown in training and references and links to books and articles. The used Miro board will also remain active, allowing you to revisit your exercise outputs. I share the links and resources after the course has taken place, usually on the next da
Do you offer company-specific training?
You will receive a pdf document containing the slides shown in training and references and links to books and articles. The used Miro board will also remain active, allowing you to revisit your exercise outputs. I share the links and resources after the course has taken place, usually on the next da
Can I pay by invoice?
Yes, you can pay by invoice if paying by credit card is not an option for you. To do so, please contact me directly via hello@herbig.co and share how many places you want to book. Please note that a place is guaranteed when the invoice has been settled.
How many participants can attend in total?
This workshop is limited to a maximum of 25 attendees. This ensures that they are small enough to answer specific questions and big enough to have a sufficiently diverse group and engaging discussions.
Meet your Instructor, Tim Herbig
As a Product Management Coach and Consultant, Tim Herbig enables product teams to make more evidence-informed decisions in line with their strategic choices by connecting the dots of Product Strategy, OKRs, and Product Discovery.
For over 10 years, he has worked in various in-house and consulting roles as a Product Manager and Head of Product. I constantly challenged myself to make an evidence-informed way of working in industries like publishing, professional networking, and building Enterprise-level b2b SaaS applications. I know what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.
He now helps product teams develop and implement better practices that help them progress in their context instead of chasing artificially created "best practices." I achieve that through hands-on training, coaching offerings, in-depth courses, and intriguing content.
Copyright 2026
Copyright 2026