A Real-Life Guide to
Moving Beyond Alibi Progress
You're not a better product manager because you implemented a framework correctly. You're a better product manager because you adapted frameworks to create value in your context. In this book, you'll receive pragmatic, real-life guidance on how to do this.

“I’ve watched countless product teams get stuck in what Tim calls ‘Alibi Progress’—working on unrealistic goals meant to impress leadership rather than create real value for customers. Tim’s Progress Wheel connects strategy, goals, and discovery into a unified theory that actually works. Essential reading for any PM tired of spinning their wheels.”
Ravi Mehta, Product Advisor | Previously CPO @ Tinder, Product @ Facebook, TripAdvisor, Xbox.
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Real Progress will help you how to:
Escape Alibi Progress
Stop checking boxes and following frameworks just to appear productive. Learn to shift your focus from process correctness to contextual and pragmatic real-world application to create change for your customers and business.
Connect the Dots
Discover how Strategy, OKRs, and Discovery reinforce each other through the Progress Wheel—so your strategic choices inform what you measure, your metrics guide what you research, and your insights strengthen your strategy.
Adapt to Your Context
Get practical guidance on adapting proven approaches to your specific situation—whether you're at a startup or enterprise, B2B or B2C, with strong company strategy or building it from scratch.
What's Inside
The Practice is
The Product
Most product teams do work that looks right but feels empty—following frameworks perfectly while lacking results. This book shows experienced Product Managers and Leaders how to connect Strategy, OKRs, and Discovery in your specific context, no matter your company size or industry.
Part 1
Making Real Progress
Part 2
Product Strategy that Drives Priorities
Part 3
Product OKRs that Measure Progress
Part 4
Product Discovery that reduces Uncertainty
What Readers Say

"A pragmatic way to escape the framework theater that's plaguing so many product teams. This book shows you how to move beyond checking boxes and connect Strategy, OKRs, and Discovery in ways that create real value. This isn't another theoretical guide. It's the practical approach product teams have been waiting for."
Petra Wille,
Product Leadership Coach and Author of STRONG product people

“A must-read for product managers and leaders who want to break free from surface-level work. This book offers a clear, practical path to connect strategy, discovery, and OKRs in ways that unlock real progress. It’s insightful, grounded, and essential for anyone serious about building better products.”
Robiert Luque Pérez,
Staff PM at Parloa

"Tims book masterfully connects well-known product management frameworks and distills them into a practical, cohesive guide. It’s a hands-on guide that helps product leaders apply proven concepts to real-world challenges. Must read!"
Stephanie Leue,
CPO at Ringier Medien Schweiz

“In a PM world with ever more frameworks and approaches, Tim’s book is a breath of fresh air: build a strong and intertwined basis of strategy, OKRs and discovery, but be pragmatic and choose frameworks and tools that work for you to make real progress in your context.”
Thomas Leitermann,
Lead Product Manager at Personio
Unlock Access to Exclusive Bonus Materials
Unlock Access to Exclusive Bonus Materials
Purchasing the book gets you lifetime access to a range of additional materials that help you put theory into practice.
- The Progress Graphics and Sources Library
- The Progress Wheel Worksheet
- The Alibi Progress Checklist
- The Strategy Components Library
- The Product Strategy Quality Checks
- The Useful OKRs Map
- The Product OKRs Quality Checks
- The Evidence Strength Matrix
- The Product Discovery Quality Checks
Who is this Book for?
For Whom is this Book
I wrote this book with experienced Individual Contributors and seasoned Product Leaders in mind. The concepts from this book will work best for you if you work anywhere from a medium- to Enterprise-sized company and are...
- A Product Manager with >2 years of professional experience
- A Senior, Principal or Lead Product Manager
- A Team Lead, Head of, or Director Product
- A Product-enabling or closely collaborating role like Product Ops, UX, or Engineering.
About the Author

Tim Herbig is a Product Management Coach who helps companies like StepStone, Deutsche Telekom, and Specsavers treat their ways of working like products—focusing on value over theoretical correctness.
With over a decade of hands-on experience across b2c and b2b products—from Premium memberships at XING to Enterprise SaaS platforms—Tim brings unique insight into making product practices truly valuable in different contexts.
Through his consulting and training, Tim helps product teams move beyond rigid frameworks by connecting Strategy, OKRs, and Discovery in ways that work for their specific situation.
What Readers Say

"Real Progress by Tim Herbig is the book product teams and leaders need right now. It brilliantly dissects how to transform ambitious strategy, vague OKRs, and unfocused discovery into tangible, measurable outcomes, helping you deliver real results."
Henrik Engmark Daae,
Sr. Director, Head of Product - Consumer at the LEGO group

"It's easy to get lost when reading about strategy, there are so many resources available. But Tim's book goes to the essential and explains the concepts so that one can applies these to any framework of choice. It's clear and helpful. "
Fanny Krebs-Pinto,
Head of Product at Kitchen Stories

"Tim is the first to unite the concepts of Product Strategy, OKRs, and Discovery into a structured, hands-on approach. Rather than applying these frameworks in isolation, he demonstrates how they reinforce each other—strategically, purposefully, and with a user-centered mindset. The book offers concrete examples and reflective questions that inspire a shift in thinking. For anyone seeking to rethink product work with clarity, structure, and impact, Real Progress provides a true guidepost."
Eva-Maria Lindig,
Product Lead Global Product Solutions at PayPal

„Think of this book as a well-architected framework for strategic thinking – layered, modular, and built for real-world implementation. It challenges you to zoom out, connect the dots, and lead with clarity in the chaos. I found myself constantly re-evaluating our own approach as I read – and that reflection alone was worth it."
Julia Wissel,
Director Product @ MOIA
Let's talk about the Book
Do you want to place a bulk order of the book for your company, or would you like to set up a book club with me? Are you interested in booking me to speak at an event or podcast about the book's core ideas?
Complete the form, and I will get back to you as soon as I can!
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