Live Workshop
From Strategy to Derisked Assumptions
From Strategy to Discovery
Make clear strategy choices, translate them into leading product goals, and understand needed Discovery actions before deciding what to build (with and without AI Assistance).
Three 4h Live Sessions - Lifetime Material and Recording Access - Real Results
Next Workshop: Sep 28/29/30
Make clear strategy choices, translate them into leading product goals, and understand needed Discovery actions before deciding what to build (with and without AI Assistance).
Three 4h Live Sessions - Lifetime Material and Recording Access - Real Results
Next Workshop: Jun 15/16/17
Single Seat Tickets starting at 698€ (excl. VAT)
Here's what you're going to get out of this Workshop
Day 1: Product Strategy
Become comfortable with making deliberate choices about the audiences you want to focus on, what problem space is worth solving, and what you're not doing. You'll leave with your biggest strategic options made explicit and ready to be communicated and measured.
Day 2: Product Goals
Translate your strategy choices into leading indicators your team actually influences, so you can set goals that allow you to measure progress and course-correct. You'll leave with a metrics structure that tells you whether your strategy is working and that helps you prioritize activities.
Day 3: Product Discovery
Identify the riskiest assumptions behind your strategic choices and product goals, so you can test them with the right discovery techniques. You'll leave with structured research questions, prioritized assumptions, and a clear plan for what to test first - and how.
Workshop Curriculum
Day 1 — Making Decisive Strategy Choices
- How to connect your product strategy to your company strategy
- Forming possible strategic choices by selecting the components that serve your product
- Ensuring your strategy makes real choices that help teams say no
- What decisive strategy options look like in practice, and how to pressure-test them
Day 2 — From Strategy to Leading Product Goals
- Translating strategy choices into tangible proxy metrics
- Building your metrics buffet through metrics trees
- Going from lagging to leading indicators
- Prioritizing product metrics for goal-setting (i.e., through OKRs)
Day 3 — Discovery Actions to De-risk Uncertainties and Drive Goals
- Connecting feature ideas to business goals by focusing on high-leverage customer outcomes
- How to define and prioritize Research Questions and Assumptions based on strategic choices and defined product goals
- Matching research questions to qualitative and quantitative methods
- Picking the right techniques to test assumptions and plan experiments
- Where to accelerate Discovery actions with Al, and where to "stay human"
Next Workshops
Sep 28/29/30
Sessions run from 09:00 AM to 1:00 PM CEST every day
If you're interested in running this workshop for your entire team or department, please reach out to hello@herbig.co for a quote.
What's Included?
- Re-use of all shown materials (Slides, templates, and Miro board) for internal purposes at your company
- Access to all session recordings (only available to participants)
- Participation in the post-workshop 1h Q&A session 2 weeks afterward
- Certificate of Completion as a PDF and for your LinkedIn profile
Who this is for
This workshop is for product managers who are doing strategy, setting goals, and running discovery, but feel they can't connect them. You can join as an individual PM or bring your product trio.
What Clients Have to Say
"I found Tim’s workshop to be a valuable and highly applicable dive and exercise into what a product strategy should be and how to start thinking about and crafting one for our own products. The training was well structured, had a good balance of theory and practice, and the materials, workbook, and activities are still enabling us to apply the learnings for our existing products. I definitely recommend the workshop and Tim’s approach."
Alexandru Bleau, Senior Product Manager at E.ON One
"We came to Tim looking to ensure a shared understanding of OKRs within our organization, and wanted to find an approach that moved us towards outcome-driven thinking while respecting the practical realities of our business. Tim guided our teams through engaging, interactive sessions to deepen our knowledge and help us think critically about the role of OKRs for our teams and the goals we’re trying to achieve. He worked with us and our unique context, coaching teams towards clear, motivating objectives and key results with shared accountability. I really appreciated his balanced approach and willingness to adjust to make this a good fit for our organization while not being afraid to challenge both leadership and teams on the ground. Our engagement with Tim has had a strong positive impact and I’d love to partner with him again in the future!"
Minna Ranjeva, Product Platform Manager at MSA - The Safety Company
"Tim has been an invaluable asset in guiding us through the challenging decision-making process for our product direction. His unique talent lies in distilling complex concepts into actionable steps, following a pragmatic approach that effectively closed gaps in our product strategy while ensuring alignment with our business goals. Tim's objective analysis and skill in facilitating productive discussions were highly effective, enabling us to make well-informed decisions. Looking ahead, we have solid plans to continue collaborating with Tim to expand the impact of our strategic decisions within our product teams, with a primary emphasis on harnessing the power of product discovery."
Steven van Hengstum, Director of Global Product Management at NDI (Northern Digital Inc.)
About your Host, Tim Herbig
I've spent 16 years in the trenches of Product Management. For 9 of those years, I served as Product Manager and Head of Product for some of Germany's largest digital products.
For the past 6 years, I've worked as a Product Coach helping teams at Lufthansa, The StepStone Group, OTTO, and E.ON define metrics that actually drive decisions — not just fill up dashboards.
I've seen what works, what doesn't, and what most product teams get wrong about measurement — and I'm going to share all of it in this masterclass.
Copyright 2026
Copyright 2026