All too often, we tend to focus on merely producing more output (aka features) more quickly without considering the actual impact our products need to have in our user's behavior. Yet we know that clarifying the higher reasoning behind our efforts is one of the most powerful ways to ensure that we build what truly matters. Therefore, we need an agile goal setting system like Objectives and Key Results (OKR) which not only helps product teams to focus on outcome over output but which also enables true autonomy for them to build the best solutions. This workshop enables you to combine the best from the Objectives and Key Results (OKR) framework with Agile Product Management Best Practices.

Learn how to build products which actually matter to your users and for your business. Stop rushing CEO pet projects through the door and establish a repeatable, iterative, collaborative and user-centered Product Discovery process. In this workshop, I will help you to structure your own Product Discovery efforts in a way that you don’t waste resources building stuff nobody wants without sacrificing time to market. Instead of just hearing about theoretical principles of product development, you will learn about my proven Product Discovery framework by working through a challenging and real-world case study yourself.

This training will help you master the challenges of being a lateral leader and thereby improves team collaboration on eye-level in Agile environments. It will guide you through strategic alignment with your organization, process alignment within your team, and proper alignment with other team members.
By also recognizing empathy and escalation as helpful tools, you’ll be able to maintain and strengthen your leadership role.