Due to ever faster-changing user needs and market developments, your product strategy can no longer be a static process that you perform every 1-2 years in an ivory tower. You need a system that allows you hypothesis-driven product development and room to react to change. That's why in this webinar, we want to familiarize you with the Product Field Framework and how to use it.
That's what the Product Field is all about:
Note: This webinar is in German.
Sonja Mewes is founder and consultant for digital strategy and OKRs at Beautiful Future. She accompanies organizations in the agency and software industry during their implementation and development of individual OKR systems. Sonja fell in love with OKR after over fifteen years of traditional management experiences, that strongly triggered the relevance for new ways of more meaningful working environments. As co-host of the OKR Forum Hamburg she discusses those opportunities though OKRs and other innovative working tools with an inspiring community.
Tim Herbig is a Product Leader, Author and Speaker building digital products for more than 8 years. He’s currently leading iridion, the leading conversion management platform. Prior to that, Tim held product leadership roles at companies like XING, Gruner+Jahr and smaller startups. He also co-organizes the Product Tank Hamburg meetup.
If you want to learn more about how to use the Product Field effectively in Agile environments, check out our training offerings.