Webinar: Using the Product Field Framework to create Agile Product Strategies

Webinar: Using the Product Field Framework to create Agile Product Strategies

Due to ever faster-changing user needs and market developments, your product strategy can no longer be a static process that you perform every 1-2 years in an ivory tower. You need a system that allows you hypothesis-driven product development and room to react to change. That's why in this webinar, we want to familiarize you with the Product Field Framework and how to use it.

That's what the Product Field is all about:

  • Flexibility: To allow continuous information to flow into strategy development, to live strategy as work-in-progress. From brand strategy to product and service strategy.
  • Collaboration: Bringing familiar views together, making differences and conflicts visible, making strategy transparent in all its facets for team members and stakeholders.
  • Holistic: All relevant aspects of the strategy are placed in the context of each other, in which idea, resources, user needs, and market are considered in interaction. If specific content changes, it must and can be readjusted everywhere.
  • User orientation: Continuous inclusion of user needs enables user-oriented strategy development.

Note: This webinar is in German.

What you will learn

  • What the Product Field is, what distinguishes it from other strategy frameworks, and how it interacts with frameworks like Impact Mapping and Co.
  • How to fill out the product field using a practical example.
  • How you can quickly bring the format into your company to use it directly.

For whom this webinar is

  • Product Manager/Heads of Product/CPOs
    Gründer*innen und Geschäftsführer*innen
  • Business Development/Innovation Manager
  • Strategy Consultants
  • Founder and CEOs

About your Hosts

Sonja Mewes, Founder & CEO Beautiful Future

Sonja Mewes is founder and consultant for digital strategy and OKRs at Beautiful Future. She accompanies organizations in the agency and software industry during their implementation and development of individual OKR systems. Sonja fell in love with OKR after over fifteen years of traditional management experiences, that strongly triggered the relevance for new ways of more meaningful working environments. As co-host of the OKR Forum Hamburg she discusses those opportunities though OKRs and other innovative working tools with an inspiring community.

Tim Herbig Square Profile Image

Tim Herbig is a Product Leader, Author and Speaker building digital products for more than 8 years. He’s currently leading iridion, the leading conversion management platform. Prior to that, Tim held product leadership roles at companies like XING, Gruner+Jahr and smaller startups. He also co-organizes the Product Tank Hamburg meetup.


If you want to learn more about how to use the Product Field effectively in Agile environments, check out our training offerings.